ASDA Mobile Review: Low Cost Pay As You Go Network With Coverage From EE

January 26th, 2016

ASDA Mobile is a low-cost Pay As You Go network with competitive 30-day bundles for calling, texting and browsing. ASDA Mobile runs on the 2G & 3G networks from EE.

ASDA LogoIn the UK, ASDA Mobile is a low-cost Pay As You Go network with competitive rates for calling, texting and browsing. For occasional mobile users, ASDA Mobile charges just 8p/minute, 4p/text and 5p/MB. For regular users, ASDA Mobile also has a range of 30-day bundles from £5/month.

The coverage on ASDA Mobile is provided by EE: there’s 99% population coverage from EE’s 2G and 3G networks. Customers can join ASDA Mobile by ordering a free SIM card from their website. The SIM card will slot inside your existing unlocked smartphone and will give you lower calling rates at the same time as giving you coverage from EE.

In this article, we take an in-depth look at the ASDA Mobile service. We’ll look at the price plans on ASDA Mobile and how they compare to rival mobile networks. We’ll also look at how to use your existing handset on ASDA Mobile, the level of coverage you can expect and how to keep your existing phone number.

Order ASDA Mobile SIM Card (free) »

Pricing & Tariffs

ASDA Mobile Trio SIM

ASDA Mobile is a Pay As You Go mobile service in the UK.

In the UK, ASDA Mobile is a low-cost Pay As You Go service. It’s offered by ASDA, the UK’s second-largest supermarket, in conjunction with EE who provide the underlying network coverage. There are no contracts to sign when joining ASDA Mobile: just order yourself a free SIM card and top it up to get going.

For regular mobile users, a 30-day bundle on ASDA Mobile will normally offer the best value usage. With a 30-day bundle, you’ll convert your Pay As You Go credit into a 30-day allowance of calls, texts and mobile internet.

For occasional mobile users, the more traditional Pay As You Go tariff may offer better value. ASDA Mobile charges just 8p/minute, 4p/text and 5p/MB. This is a fraction of what the major mobile networks typically charge. Your Pay As You Go credit will also never expire providing you keep your SIM card active (you can do this by using the SIM card at least once every 180 days).

30 Day Bundles

For regular mobile users and for anyone with a smartphone, the cheapest way of using ASDA Mobile is to buy a 30-day bundle.

With a 30-day bundle, you essentially buy your airtime in bulk from ASDA Mobile. This makes it a lot cheaper than traditional Pay As You Go and there’s greater certainty on how much you’ll spend every month. For instance, a mobile user using 100 minutes, 100 texts and 100MB of data per month would normally pay £17/month on traditional Pay As You Go. With a 30-day bundle, you could alternatively pay just £5/month for 100 minutes, 2000 texts and 100MB of data.

ASDA Mobile £10 Bundle

ASDA Mobile’s £10 bundle gives you 600 minutes, unlimited texts & 1.5GB of data.

At present, the £10 bundle is the most popular on ASDA Mobile (the bundle gives you 600 minutes, unlimited texts and 1.5GB of data for £10/month). Alternatively, there’s also a choice of four other bundles:

ASDA Mobile1002,000100MB£5.00
ASDA Mobile300Unlimited500MB£7.00
ASDA Mobile600Unlimited1.5GB£10.00
ASDA Mobile1,000Unlimited3GB£15.00
ASDA MobileUnlimitedUnlimited6GB£20.00

Alongside the all-inclusive bundles, ASDA also offers a £5 Talk and Text bundle. This is for people who don’t use a smartphone (they charge £5/month for 200 minutes and 2000 texts). There are also four data-only bundles (£5 for 500MB of data, £7.50 for 1GB of data, £12.50 for 2GB of data and £15 for 4GB of data).

Order ASDA Mobile SIM Card (Free) »

You can order a free SIM card through the above link to take advantage of the bundles.

Adding a 30-day bundle to your account

Once you have your SIM card from ASDA Mobile, you can buy a 30-day bundle by texting the following:

Bundle Buy One-Off Bundle Buy Recurring Bundle*
£5 Bundle Text 5 to 2732 Text AUTO 5 to 2732
£7 Bundle Text 7 to 2732 Text AUTO 7 to 2732
£10 Bundle Text 10 to 2732 Text AUTO 10 to 2732
£15 Bundle Text 15 to 2732 Text AUTO 15 to 2732
£20 Bundle Text 20 to 2732 Text AUTO 20 to 2732
£5 Talk & Text Bundle Text Talk 5 to 2732 Text AUTO Talk 5 to 2732
500MB Data Text Data 5 to 2732 Text AUTO Data 5 to 2732
1GB Data Text Data 7.50 to 2732 Text AUTO Data 7.50 to 2732
2GB Data Text Data 12.50 to 2732 Text AUTO Data 12.50 to 2732
4GB Data Text Data 15 to 2732 Text AUTO Data 15 to 2732

* Recurring bundles will automatically renew at the end of 30 days providing there is enough credit remaining on your account. To disable automatic renewal, text STOP AUTO to 2732.

All bundles will last for 30 days with any unused allowances expiring with the bundle. To check your current bundle and the remaining allowances in it, text BAL to 2732. The ASDA Mobile website has more information regarding their bundles.

Pay As You Go

Top Up

With classic Pay As You Go, you just top-up your phone and pay for what you use.

For occasional mobile users, it’s still possible to use ASDA Mobile on traditional Pay As You Go. Here, you’ll only pay for what you actually use on a per-minute, per-text and per-megabyte basis. Your credit will also never expire providing your SIM card remains active (you can keep it active by using it at least once every 180 days).

At present, ASDA Mobile charges the following rates on Pay As You Go:

Calling Rates:
Voice Calls 8p/minute (any network, any time)
Calls to Voicemail 8p/minute
Calls to Special Rate Numbers 8p/minute access charge
+ service charge from the company you’re calling
Messaging Rates:
Text Message (SMS) 4p
Picture Message (MMS) 25p
Internet Rates:
3G Internet 5p/MB (buy a 30-day bundle for better value)

The prices in this table are stated for UK-to-UK only. If you’re roaming or making international phone calls, higher charges will normally apply. Source for pricing information:

A full list of rates can be found on the ASDA Mobile website. This includes for international phone calls and for roaming rates when abroad.

Order ASDA Mobile SIM Card (Free) »

In general, ASDA Mobile compares incredibly well against rival mobile networks for their Pay As You Go rates. Their 8p/minute and 4p/text tariff is only a fraction of what other mainstream networks charge (networks such as EE, O2 and Vodafone typically charge 30p/minute, 14p/text and at least £1/day for accessing the mobile internet).

Some mobile networks are slightly cheaper than ASDA Mobile (e.g. Three’s 321 tariff). However, there may be other considerations such as the level of coverage. For more information, please see our Pay As You Go price comparison table.

Comparison to Alternatives

In the following section, we’ll compare the ASDA Mobile bundles against rival offerings from other mobile networks.

Less than £10 per month

5 Pound Note

ASDA Mobile has a choice of bundles from £5/month.

ASDA Mobile has a choice of three bundles for less than £10/month.

For £5/month, their all-inclusive bundle comes with 100 minutes, 2000 texts and 100MB of internet. Alternatively, their £5 Talk & Text bundle comes with 200 minutes and 2000 texts. giffgaff has a £5/month bundle with 125 minutes, 500 texts and 100MB of internet.

For £7/month, ASDA Mobile has a bundle with 300 minutes, unlimited texts and 500MB of internet. The closest comparable alternative is giffgaff’s £7.50 goodybag which comes with 250 minutes to use each month.

ASDA Mobile1002,000100MB£5.00
ASDA Mobile2002,000-£5.00
ASDA Mobile300Unlimited500MB£7.00

£10 per month bundles

10 Pound Note

ASDA has the best all-round bundle at £10/month.

For £10 per month, ASDA Mobile offers a bundle with 600 minutes, unlimited texts and 1.5GB of data (1.5GB = 1,500MB).

The closest comparable alternative is giffgaff’s £10 goodybag which comes with 500 minutes, unlimited texts and 1GB of internet. giffgaff uses coverage from O2 and gives you 4G internet (the bundles from ASDA Mobile use EE and are 3G-only).

ASDA Mobile600Unlimited1.5GB£10.00

£15 per month bundles

15 Pound Notes

At £15/month, giffgaff currently has the best value offering.

For £15/month, ASDA Mobile offers 1000 minutes, unlimited texts and 3GB of data.

On other mobile networks, we would recommend giffgaff’s £15 goodybag as a possible alternative. This comes with 1000 minutes, unlimited texts and 4GB of data (this is an additional 1GB of data compared to on the bundle from ASDA Mobile). There’s also EE’s £15 Everything Pack with 500 minutes, unlimited texts and 2GB of double-speed 4G data.

ASDA Mobile1,000Unlimited3GB£15.00

£20 per month bundles

20 Pound Note

At £20/month, giffgaff has a similar offering but with an unlimited data allowance.

For £20/month, ASDA Mobile offers unlimited minutes, unlimited texts and 6GB of internet.

We would probably recommend giffgaff as a better value alternative. For only £18/month, you’ll get 2000 minutes, unlimited texts and 6GB of internet. There’s also a £20 goodybag with unlimited minutes and Always On data (unlimited internet with the first 6GB per month at 4G speeds).

ASDA MobileUnlimitedUnlimited6GB£20.00

For more information, please see our full comparison of Pay As You Go bundles. In addition, if you’re over 18 and willing to sign a contract, it may also be worth considering a Pay Monthly SIM card.


iPhone 6 Plus and Samsung Galaxy S6 Edge

You’ll need to provide your own unlocked handset to use with ASDA Mobile.

ASDA Mobile is a SIM-only mobile network. What this means is you’ll need to bring your own handset to the ASDA mobile network. The free SIM card you order from ASDA Mobile will then slot inside your existing handset. You can use any mobile phone providing it’s unlocked or you can buy a SIM-free smartphone from retailers like

If you’re using a handset that was originally provided by another mobile network, it might be necessary for you to first unlock it. For more information, see our guides to unlocking an iPhone and unlocking a Samsung Galaxy. It shouldn’t cost any more than £20 to unlock a handset from your old network.

ASDA Mobile currently provides a three-in-one SIM card (you can pop out the Standard SIM, Micro SIM or Nano SIM as required). If you aren’t sure which size of SIM card is required by your phone, see our list of handsets and the required SIM card size for each one.

Order ASDA Mobile SIM Card (free) »

Credit Expiry & Inactivity Policy

Phone Call

You should try and use your phone at least once every 180 days.

On ASDA Mobile, there’s no expiry on your Pay As You Go credit (this is assuming you aren’t converting your Pay As You Go credit into a 30-day bundle). To keep the credit on your account, you simply need to make sure your SIM card remains active.

The easiest way to keep your SIM card fully active is to use it for a chargeable activity at least once every 180 days. Your Pay As You Go credit will only expire if your SIM card is inactive for more than 270 days. The following list gives a timeline of what might happen to an unused ASDA Mobile SIM card:

  • Your SIM card has been used within the last 180 days. As long as you use your SIM card at least once every 180 days, your Pay As You Go credit on ASDA Mobile will never expire.
  • More than 180 days of inactivity on the SIM card. If more than 180 days have passed since your last chargeable activity, ASDA Mobile will suspend your outgoing phone calls. You’ll need to call them on 0800 079 2732 from another phone to reactivate your SIM card. You’ll still be able to receive incoming phone calls and your Pay As You Go credit will still be there.
  • More than 270 days of inactivity on the SIM card. If more than 270 days have passed since your last chargeable activity, your SIM card will be fully suspended by ASDA Mobile. You’ll no longer be able to make any phone calls and your Pay As You Go credit will also be removed. You can call ASDA Mobile on 0800 079 2732 to recover your phone number.
  • More than 360 days of inactivity on the SIM card. After 360 days of inactivity on your account, your phone number is deleted and can no longer be recovered.

We’d strongly recommend using your SIM card at least once every 180 days to avoid complications. This is a fairly standard policy across all Pay As You Go networks in the UK. For more information, please see the FAQ on ASDA Mobile’s website.

Network & Coverage

2G & 3G Coverage from EE

ASDA Mobile Coverage

ASDA Mobile has 99% population coverage across the UK. They’re using the 2G & 3G networks from EE.

ASDA Mobile is a virtual network operator that uses EE as their network coverage provider. Customers using ASDA Mobile will get 2G and 3G coverage from the EE network. This means customers using the service can expect 99% population coverage.

Before ordering a SIM card from the ASDA Mobile website, we strongly recommend checking the coverage in your area. You can do this by entering your postcode on the ASDA Mobile website:

Check ASDA Mobile Coverage Map »

Prior to April 2014, ASDA Mobile made use of coverage from Vodafone. As of May 2014, all customers are making use of coverage on EE. If you see any other websites referring to coverage from Vodafone, the information on those websites is now out-of-date.

4G Coverage

Customers on ASDA Mobile don’t currently have access to EE’s 4G network. It’s not known when 4G coverage will launch on ASDA Mobile. This is because EE has so far kept their 4G network to only themselves and BT Mobile.


Tethering or personal hotspot refers to the process of sharing your smartphone’s internet connection with other devices (e.g. your laptop or tablet).

On ASDA Mobile, you can tether on any of their Pay As You Go tariffs. This is a strong selling point as many other low-cost networks prohibit the use of tethering on their network.

Keeping Your Phone Number

ASDA Mobile Website 2016If you’re switching from another network to ASDA Mobile, it’s a straightforward process to keep your existing phone number.

Start by ordering a free SIM card from the ASDA Mobile website. Once you’ve done that, contact your old network and ask them for a PAC Code.

After receiving your new SIM card from ASDA Mobile, you’ll need to call ASDA Mobile Customer Services to give them your PAC Code. You can do this by calling 2732 from your ASDA Mobile SIM card or 0800 952 0393 from any other phone.

After providing the PAC Code to ASDA Mobile, it will normally take about one working day for your phone number to be moved over.

For a step-by-step guide on moving your number to ASDA Mobile, please select your current mobile network from the dropdown menu below:

PAC Code Finder: Transfer Your Phone Number to ASDA Mobile

Your current network provider:

  More Options

For more information on transferring your phone number between networks, see our guide to using a PAC Code.

More Information

For more information regarding ASDA Mobile, please see the official ASDA Mobile website.

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About Ken

Ken Lo

I'm a freelance writer specialising in mobile technology. I've been blogging at Ken's Tech Tips since 2005 with the aim of demystifying mobile technology for the rest of us.

Before writing about mobile technology, my background was in space & atmospheric physics. I have also worked in software development. Nowadays, I help companies to explain mobile technology to their customers. Please check out my portfolio or get in touch for more information. I'm also on Google+.

Your Comments

We'd love to hear your thoughts and any questions you may have. So far, we've received 61 comments from readers. You can add your own comment here.

  1. james said:

    been on asda mobile for a week and very happy internet is fast and get a lot of call mins and texts thumbs up form me

  2. John said:

    Great site full of helpful info,thanks Ken
    Just changed from EE to Asda mobile no problems apart from internet which after a short call ,no waiting for it to be answered,the problem was sorted,friendly staff as well,and it was a UK call center.

  3. alan jones said:

    Hi ken. Asda not good value for low users. Delight offer 1p mb 2p text and 3p per min calls. Plus you get unlimeted delight to delight calls and text. No top up required. They also run on ee. Ideal for low users

  4. Paul said:

    To quote AsdaMobile from 2013;

    ‘We are pleased to announce that we will be using EE and in 2014 all our customers will have access to 4G signal’

    Yet another untruth from an MVNO.

    Virginmedia promised exactly the same when it started using the EE network!

  5. Kay said:

    I lost my cherished mobile number (worth over £1,000) as was not told that after 90 days of no OUTGOING calls, the SIM gets suspended. Asda telephone support had no clue about this EE catch and wasted time trying to to recover it. By the time EE got involved, the number was out of my hands. Furthermore, both Asda and EE had no ‘reference’ on their system to the cherished number – just a SIM number but nothing they claimed connected it to the number itself (which was previously ported across from Orange). I found that hard to believe – how could you not know what your client’s mobile number is – even the PPI spammers seem to achieve this rather well. I had had this fab number with Orange for over 10 years – but lost it in an instant with Asda Mobile. Customer Service is absolutely shambolic. There is not an ounce of lie in that last sentence. This truly is a bad set up and I would never recommend them as long as I stay alive, purely on the basis that both Asda and EE is an incompetent and amateur partnership trying to compete with their more experienced competition. They have no idea of the real world, and when problems arise, they are a lost cause from the very start. If the thought of ‘PAC code’ and Asda Mobile / EE is going through your head, please think about something else. Seriously.

  6. Chris said:

    Hi Ken,

    How do you check what is left of your 30 day bundle?

    When I text ‘BAL’ it just says 300 mins, unlimited text, 500MB each time.

    1. Ken Lo
      Ken replied:

      Hi Chris,
      Thanks for your comment. I didn’t know that BAL would only tell you your monthly allowance rather than what remains of the bundle you have. Is the information available in the menus when you call 2732?

      1. Jabez replied:

        In order to test this I have just texted BAL to 2732.

        The reply tells me that “Your balance is £7.34. In your £10 bundle you have 376:14 min Unlimited texts 683MB.”

        1. Ken Lo
          Ken replied:

          Hi Jabez,
          Thanks for this! Good to know the BAL command is working correctly.
          @Chris Any luck getting this to work on your end or is still showing no allowance information?

          1. Chris replied:

            Yes, texting BAL does give you the remaining allowance.

    2. Gemma replied:

      Text ALL ( allowances) to 2732

  7. Jabez said:

    Hi Ken

    I have been using Asda Mobile for over a year now, and have been reasonably satisfied with the service they offer.

    My main gripe is that they are somewhat miserly when compared to GiffGaff, when it comes to the data allowance within their more expensive bundles.

    Users are able to buy additional data at £7.50 per GB, and unlike their regular bundles, these packages can be renewed once the data has been used up, rather than having to wait for the 30 days to expire. That said, it is my understanding that you have to call customer services, at a cost of 25p to achieve this, which makes me look elsewhere.

    I do not normally use a lot of data, but spend much of the summer on the road, when it becomes useful to have reasonable internet access via a tablet or a dongle. My latest workaround is to buy preloaded 6Gb EE 4G Sims for £15 from ebay, so neither Asda nor GiffGaff benefit from my travels.

    Asda do not permit texting to 5 digit short codes, such as BBC Radio 2’s 88291 number. I would not normally text such numbers, so never saw this as a problem. However, Barclays bank recently asked me to confirm an online payment by texting Y to a short code, and being unable to do this caused me a lot of problems.

    Asda say they are ‘looking into’ allowing such texting, but they have been ‘looking into’ creating online account management for over 18 months now, so I’m not holding my breath.

    I am of the opinion that Asda are relying upon the fact that they use the EE network, which IMHO seems superior in many rural areas, to maintain their market share. In other respects I perceive them to be surprisingly behind the curve in what they offer.

    1. Amir replied:

      You can call from a landline but now as 0800 is free you can use that number instead then its free. Sainsburys is always free even when calling abroad. Hope this helps

  8. Pete Andeseren said:

    Run a mile to avoid ASDA mobile!
    Horrible service.
    Broken promises.
    Couldn’t care less about customers.
    Take your money, and then *ignore* you.
    Like everything with the ASDA brand – it is cheap rubbish.

  9. Jade said:

    Hi Ken – I tried to top up my phone by £5 with voucher but it kept saying incorrect voucher code and put me on hold for customer services – when I got through it gave you different options 1 for this and 2 for that etc – when I was put through to an advisor I was told my credit had gone down by £2.45!! I asked how as the message says at the beginning you will be charged either 10p or 15p (cant remember) for speaking to customer services – they said I have rang an 0845 no which I hadnt – I had only rang them – I asked them for this no that I was supposed to have rang and they gave it to me and it was EE – and by pressing 1 or 2 whichever the CS option no was it passes your call via ‘a switchboard’ and then charges you!!
    I complained and was told it would be investigated – that was 12 months ago – every now and again when I am in ASDA – I goto their CS desk where they sell the phones etc and use their own phone to ring ASDA CS/EE and speak to them and each time I am told its still being investigated – I was told to send in a letter of complaint if I wasnt happy.

  10. philip said:

    Hi I tried Asda mobile but when I make a call it just makes a horrid noise and it miss calls all the time and the Internet runs slow .my phone is an s3 . But works fine on orange.

    1. Ken Lo
      Ken replied:

      Hi Philip,
      Thanks for your comment: this is a really odd problem to be having on your phone. Have you tried calling ASDA Customer Services and asking them if they know what could possibly be wrong? Otherwise, it might be worth trying your ASDA SIM card in a different handset (this should tell you whether it’s a problem with the handset or a problem with the network/SIM card).

  11. David Piper said:

    Hi, Ken I have a Nokia lumia 520 on Asda Mobile, Calls ok, ordinary Texts ok. But try to enter comps by 5 figure text entry – NOT A Chance. Why is this ? would love an answer as have £20 credit and this will last for ever if I am unable to enter these comps. If not possible will move provder at first possible moment.

    1. Ken Lo
      Ken replied:

      Hi David,
      Thanks for your comment. I’m not aware of any reason why you shouldn’t be able to text premium-rate shortcodes on the ASDA Mobile network. It’s probably worth giving ASDA Customer Services a call on 2732 – they should hopefully be able to investigate for you.
      Let me know how you get on & if there are any further problems!

  12. nimi said:

    Thank you Ken. Yes gift gaff I am considering it, I wanted to know before I move. face to face is important to me, as use it for international call, phone I talk less, text little, but more on Internet. I am looking. Asda does not do video calls.

  13. nimi said:

    Ken, I have been using Asda network, now I am simfree apple phone, I heard asda do not have Nanotechnology sim, and I won’t be able to use face time, as asda do video on network. Also asda has no 4G,
    pls reply, thank u

    1. Ken Lo
      Ken replied:

      Hi Nimi,
      Thanks for your comment. ASDA do offer nano-sized SIM cards but unfortunately they’re currently out of stock on the ASDA Mobile website (you could try your local ASDA store in case they have a couple there). With regards to FaceTime, ASDA aren’t listed as a supported network (though you could always try it as it might still work). Finally, ASDA Mobile doesn’t support 4G at present. You can see this article for a full list of 4G-supporting networks. giffgaff might be worth exploring as a worthwhile alternative to ASDA Mobile: they have nano-SIM support, they support FaceTime on 3G and they have 4G connectivity from £12/month.

  14. chris said:

    Hi. Does anyone know how to stop reminder messages from asda. my daughter recieves constant reminder messages telling her to top up. just looking at her message history and she is gettimng them several times an hour. this is making the phone unusable.

    1. Ken Lo
      Ken replied:

      Hi Chris,
      Thanks for your comment. From a quick search on Google, it seems like this is a very common issue for users on ASDA Mobile. I wasn’t able to find a solution to your problem but you could try replying to the text message with the keyword “STOP” (there’s a possibility they’ll be monitoring this keyword). Aside from that, your best bet would probably be to contact ASDA Customer Services on 2732. They should hopefully help you turn off the reminder text messages.

  15. Confused said:

    Does an asda sim card work on an EE phone or does the phone need to be unlocked

    1. Ken Lo
      Ken replied:

      Hi there,
      Thanks for your comment. According to these guys on the EE community forums, an ASDA Mobile SIM card will work on handsets locked to EE or T-Mobile. It may also work on some newer Orange handsets but your mileage may vary depending on when the handset was bought.
      In practice, I would strongly recommend you unlock the handset from EE before using it on the ASDA Mobile network. Both EE and Orange will only unlock handsets for the person who bought the handset originally. You must also have that original account open (e.g. see the instructions for unlocking an iPhone from EE or Orange). If you don’t unlock the handset before switching to ASDA Mobile, you may find it becomes permanently locked to EE.
      Hope this helps,

      1. Confused replied:

        Hi Ken,
        Thanks for replying to my query as quickly as you did, I am thinking of buying a Huawei Y530 smartphone from asda which is on offer and currently on EE, having asked the staff in-store for advice. I got the impression that they weren’t very clued up on the products, I have read the posts linked to EE and find that it may well be a good idea to go ahead with the purchase…

        Thanks Again For The Advise, You’re A Top Man, Cheers..

  16. Donald Munro said:

    I decided to move from EE to Asda Mobile after reading on the Asda website that this would be so easy and take no more than 2 days. Big mistake. I am now 3 days into the process and it has not happened. I am being told it will take up to a further 5 days to happen. In the meantime I basically have no phone. I would urge anyone reading this not to attempt to join Asda mobile

  17. Amir said:

    Hi Ken, decided to go with ASDA mobile as phone presence. giffgaff might do vouchers but you have to email customer services and you can call ASDA free on the landline number now.

    However, no one seems to know how much it costs to dial 0870 and 0845 numbers? You had a review of this once but I noticed it is hopelessly out of date. An update on that would be greatly appreciated for all networks.

    Thanks though ken for your effort in this website

    1. Ken Lo
      Ken replied:

      Hi Amir,
      Thanks for the feedback! It’s certainly difficult to find information about the cost of calling non-geographic numbers. For ASDA Mobile, you can find the information on this page:

      For 0800 and 0845 numbers: 10p/minute + 10p connection charge
      For 0870 numbers: 35p/minute + 35p connection charge
      For 0843 and 0844 numbers: 30p/minute + 30p connection charge
      For 0871 and 0872 numbers: 35p/minute + 35p connection charge

      Hope this helps,


      1. Ian replied:

        This will have changed on 1 July 2015.

        Calls to 080 are free.

        Calls to 084, 087, 09 and 118 have an Access Charge and a Service Charge.

  18. Tony said:

    Hi Had to change my phone after the vodaphone/EE switch over because my old phone wouldn’t work. I had a old cheap phone to keep me going which works fine. My son has given me his old Network free BLACKBERRY 8520 and although calls and text are working perfectly, it won’t let me connect to any free WiFi or my home router. Have been it touch with ASDA online but still no joy? Do I need a different ASDA Sim card to be able to connect to the web? The phone worked for my son but all I get is the message “contact your provider”? Cheers

    1. Ken Lo
      Ken replied:

      Hi Tony,
      Thanks for your comment. The BlackBerry 8520 requires the BlackBerry Internet Service (BIS) for you to be able to browse the internet, use BBM and to send or receive e-mails. Calling and texting won’t require a BIS subscription. You can follow the instructions here to add BIS to your ASDA Mobile account (the cost is £5 for 30 days of usage and 500MB of data).
      Hope this helps,

      1. Tony replied:

        Spot on Ken…Thanks for your quick reply….Followed your link and now everything’s cooking…. Many thanks mate

        1. Ken Lo
          Ken replied:

          No worries Tony – glad that got everything sorted! Hope you enjoy using your new phone!

  19. Rowland said:

    Asda Mobile have overnight changed their bundle line up, which with the exception of the basic £5 offering, now offers better value.

    Unfortunately, as part of that process they have managed to make their website less navigable; hence it is no longer immediately obvious that you can buy bundles by texting the appropriate code to 2732

    The FAQ answer to “Where can I buy bundles?” now says “Dial 2732 from your handset or 0800 952 0393 from any UK landline”. This strikes me as a backward step, in that I can envisage the call centre becoming unnecessarily busy.

    The bundle line up is here

    In order to see the relevant code you need to click upon the bundle you are interested in, which makes it turn red. This then changes the content of the associated green box, and reveals the code that you can text to buy that bundle.

    Text the following codes to 2732 to purchase the relevant 30 day bundle.
    £5 = 100 minutes, 2000 texts, 100MB data – Code = 5
    £7.50 = 250 minutes, 2000 texts, 250MB data – Code = 7.50
    £10 = 500 minutes, 2000 texts, 500MB data – Code = 15
    £15 = 1000 minutes, 2000 texts, 1GB data – Code = 20
    £20 = 1500 minutes, 2000 texts, 2GB data – Code = 20
    Data bundles can run alongside regular bundles.
    £5 for 500MB – Code = data5 (this used be data)
    £7.50 for 1GB – Code = data7.50

  20. richard laverick said:

    I was on LIFE mobile (Phones4u, uses the EE network) but couldn’t get any signal where I live. Does this apply to changing to an ASDA Mobile sim card? Also, is giffgaff on ee due to us not being able to get any signal via LIFE Mobile (EE)?

    1. Ken Lo
      Ken replied:

      Hi Richard,
      Thanks for your comment. Sorry to hear that you can’t receive coverage on the LIFE Mobile network (the Phones4u virtual network operator which makes use of the EE network for coverage). ASDA Mobile also uses the same EE network so there won’t be any improvement from switching to ASDA. giffgaff is a worthwhile alternative to investigate: they use the O2 network so coverage with differ from EE MVNOs. You can order a free SIM card from giffgaff here or you can visit this link to find out more about coverage.
      Hope this helps,

  21. M.Kennedy said:

    After many years as a satisfied ASDA PAYG user, I have been transferred to the new EE service,and I cannot text to 5 numeral addresses any more. This means one cannot text Argos and numerous other businesses, along with the BBC,LBC and other broadcasters. Asda EE is now only a partial service and I wonder how many other shortcomings there are to discover. Would I be able to text 5 number addresses with the Sainsbury Vodophone service ? Ken.London

  22. Roger said:

    What if you are changing to the Asda network, wanting to retain your existing number, and your already with EE.?

    1. Ken Lo
      Ken replied:

      Hi Roger,
      Thanks for your comment. As an EE customer moving to ASDA Mobile, you’ll need to go through the normal PAC Code process. Start by calling EE Customer Services and asking for a PAC Code, then provide this code to ASDA when you’re ready to move over. For step-by-step instructions, see my guide on moving your phone number from EE to ASDA.
      Hope this helps,

  23. David said:

    Hi Ken

    You may wish to draw readers’ attention to the fact that Asda’s content filter blocks some 20% of non-adult websites, including all shortened Twitter links.

    Unlike other providers Asda do not enable users to remove this restriction online or via a free phone call, even though their FAQ and blocked content landing page say call 2732 to remove the filter.

    This is completely misleading and tantamount to theft. The call cost users 25p and they are told that they must take their passport into an Asda store to ‘prove’ they are over 18 (I am 57). Of course the same store will sell customers alcohol as long as they ‘look’ over 18.

    I see this requirement as totally OTT, and impossible to comply with given that my nearest store is nearly 50 miles away.

  24. tony murray said:

    Hello Ken,
    thanks for this valuable site.
    My wife and I (76 yrs) both obtained ASDA phones, ALCATEL One Touch 282 using the VODAPHONE network and eventually successfully changed over to EE network. Suddenly my phone has ‘locked’ such that I get a ‘Dial SOS number?’ or ‘Network key?’ in the window and can not remove it. I have tried removing battery and sim without success. I have put my sim into my wife’s phone and it works normally. When I put her sim into my phone I have the same problem. I have contacted ASDA mobile using my wife’s phone and they say I have to go to a 3rd party unlocker. We went through that route having to pay 2 x £10.00 to unlock the phones from the VODAPHONE network.
    Any suggestions?


    tony murray

    1. Ken Lo
      Ken replied:

      Hi Tony,
      Thanks for your comment. Was your Alcatel handset originally purchased from Vodafone or from ASDA? If purchased from ASDA, it should be free to unlock your handset for EE: take a look at ASDA’s online form here.
      Hope this helps,

  25. Balbus said:

    Does anyone know if a locked EE phone will now work on ASDA mobile?

    1. Ken Lo
      Ken replied:

      Hi Balbus,
      As far as I’m aware, a handset locked to EE won’t work on the ASDA Mobile service. You’ll need to unlock it before using it on ASDA.
      Hope this helps,

  26. GRS said:

    When i purchased an Asda phone in September i was not
    aware of the pending change.

    When i phoned to day (post April) they told me i should
    have checked their website.

    Surely the onus is on them to tell me not for me to look
    at websites in the event of changes to their network

  27. GRS said:

    I was offered 100 free minutes to stay with Asda in October.
    I agreed.

    It is now May and they have refused me to use their service.
    Not only that the phone i bought at Asdamobile doesnt work
    possibly because it is on the old network.

    I have tried contacting them but it has cost me a lot of
    money to try and get it sorted.

    It would have been nice if i could have kept my number but
    they choose not to do this either.

  28. Tom said:

    Has anyone received their unused credit cheque, or in my case the requested Asda voucher yet?
    I have yet to receive mine. Suppose it’s early days yet.

    1. Tom replied:

      Further to my last post, I received my Asda Gift Card today, however it was for a very much lower amount than that which was claimed.

      I have written an appropriate response to them. There was no contact address in the letter but fortunately there was an “If undelivered” address on the back of the envelope.

  29. Thackley said:

    I have been an ASDA mobile customer for a good few years and after reading the problems on this and other sites I approached the changeover to EE with dread and nearly fled to Gifgaf untried. Am I glad I didn’t. The sim pack arrived three days after ordering it and having plucked up the courage to switch I held my breath and…. having followed ASDA’s clear instructions I was switched (including my original number), set up for internet, picture messaging etc. within two days! I had already carted my new sim (dual sim phone) around with me to check coverage and I found everywhere I went I had as good, if not better, coverage than the old ASDA mobile using Vodafone. I wonder whether all the one stars simply reflects a lack of feedback from those, like me, that have found the process painless. I have to say that having had no problems I have not tried the customer services aspect and so cannot comment on this (yet!)

  30. Chris E said:

    As an existing customer I was expecting to be switched over from the ASDA Vodaphone network to the new EE one. But when I inserted the new SIM card which they’d sent me, it told me that my phone was locked to the old network. I phoned ASDA for a network unlock code, only to be told that my mobile cannot be unlocked and that it is therefore nothing but a useless bit of plastic! I now have a choice if I want to stay with them – I can accept a basic £5 hand-set from them or buy another new, decent one at my own expense!!
    To add insult to injury, I bought my mobile in ASDA itself.
    I’m absolutely amazed at the shoddiness of their service, feel like I’ve been ripped off and will be leaving them as soon as my remaining credit is used up.

  31. Colin said:

    Is there anyone who can tell how to send and receive pics on this PAYG Asda EE, mine or the girlfriends won’t send and when my son sends any all I get is gobbledee gook

  32. Colin said:

    I would have had the same problem but I found a contact on Ebay who unlocked my LG290 for 0.99p

  33. Laurence Johnston said:

    I’m using the Asda £10 bundle at the moment and I think it’s pretty decent except when I tried to ring a government department. It was an 0845 number and the recorded message from Asda said I hadn’t any credit to ring this number. Why can I not call 0845 and how do I rectify this.


    Laurence Johnston

    1. Ken Lo
      Ken replied:

      Hi Laurence,

      Unfortunately, ASDA’s PAYG bundles only include calls to UK landline & mobile numbers (most numbers beginning with 01, 02, 03 and 07 – see this guide for more information). For 0845 numbers, you’ll pay a 10p connection charge followed by 10p/minute (see this help article). Unfortunately, as all of your credit has been used to buy a bundle, you don’t have any credit remaining to call 0845 numbers.

      The good news is that most Government departments have now switched to using 0345 numbers (included within your ASDA allowance). If you double-check online for the latest contact details, you should hopefully find an 0345 alternative.

      Hope this helps,


      1. Laurence Johnston replied:

        Thanks Ken, appreciated,


      2. Ian replied:

        Wherever you see an 084 or 087 number advertised it is often useful to try calling the matching 034 or 037 number. If it works, it will be a cheaper call. If it doesn’t, there will be no charge.

        Thousands of organisations have changed to 03 numbers in the last year or so, but very many third-party websites are still advertising the old 084 or 087 numbers.

        Sometimes the new number will be an unrelated 030, 033 or 080 number, in which case you’ll need to check the official website of the organisation you are calling in order to find that new number.

  34. peter said:

    HOW did you get 9 tariffs mate if THEY have only 6 tariffs ??? Are you one of the employs ?

    1. Ken Lo
      Ken replied:

      Hi Peter,

      Don’t worry… I’m not an employee of ASDA 😉 There’s a difference between how I’ve listed the ASDA bundles and how they do so on their own website.

      ASDA has four basic bundles at £5/month, £10/month, £15/month and £20/month. Each of the bundles can be upgraded with 500MB of extra data. In my article, I’ve listed the basic bundles and data added bundles as separate entries in the table: hence we start with 8 bundles. On the ASDA website, they don’t show this clearly – they only show four bundles.

      There’s also a £5/month standalone bundle for 500MB of data. This is listed both in my table and on ASDA’s website. Hence, I’m up to 9 bundles whereas the ASDA website is now up to 5.

      Finally, ASDA have a £5/month add-on for BlackBerry Internet Service. I haven’t listed it here as most people don’t use a BlackBerry. I end up with a total of 9 bundles whereas the ASDA website ends up with 6.

      The details are the same but I think the table on this website should provide a clearer overview of the options.

      Hope this helps,

  35. Cliff said:

    Acording to Asda mobile all of their phones sold for use on Asda mobile after a certain date are unlocked. If you have an older one (I do – Alcatel OT-C550) they say they will give you an unlock code (without it the new SIM will not work). On their website you put in the IMEI number and it might give you a code, if it does not (mine did not) you have to phone them on a 0845 number (I tried doing it on their usual 2732 number but they said I had to ring the 0845 number). After waiting in the queue(which gives no info on how long the queue is) for 29 minutes I was cut off as it had used all of my remaining credit. Bearing in mind any credit you have on the old SIM is lost when you switch, they will not transfer credit to the new SIM, I am obviously not keen to put more credit on my old SIM and how much would I need anyway just to get through to them.
    I tried emailing them and pointed out they took all of my credit with their queue. The acknowledgement said they would reply within 24 hours. It took them 49 hours to reply and they told me I had to phone them.
    It does seem unreasonable that we have to pay per minute for calls to arrange to get their new SIM working and that it appears they will not deal with it by email.
    Perhaps it’s all designed to make me give up and buy a new phone.

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