NOW’s Full Fibre 100 broadband costs £24 per month. It’s one of the cheapest ways of getting full fibre broadband with 100Mbps speeds.

In the UK, NOW has launched their first full fibre (FTTP) broadband plan. Known as NOW Full Fibre 100, it has an average download speed of 100Mbps, which is enough for streaming ultra HD (4K) video on four devices at the same time.

According to NOW, their Full Fibre 100 service is “powered by Sky”. In fact, you’ll place your order for it on the Sky website. You’ll even get your router and your monthly bill from Sky. This makes it similar to Sky’s Full Fibre 100 plan, but with a lower monthly price (£24 per month from NOW, versus £28 per month from Sky).

In this article, we’ll look at NOW’s Full Fibre 100 broadband plan, including how it works and the best deals that are currently available. We’ll also compare it to the 100Mbps plans from other providers, before looking at how you can switch your broadband service to NOW.

Prices From: £24 per month
(price may change during contract)
Contract Length: 18 month contract
Average Speeds: 100Mbps download
18Mbps upload
Reasons To Buy:
  • One of the cheapest ways of getting full fibre with 100Mbps download speeds.
  • Fast enough for most UK households & better reliability than normal fibre.
Reasons To Avoid:
  • Requires 18-month commitment. No contract-free options like NOW’s regular fibre broadband.
  • Maximum speeds of 100Mbps: you’ll need Sky Broadband for faster speeds.
  • If you want Sky Stream (Sky TV), it’ll be cheaper to get Sky Broadband.
Coverage: 40% of UK homes (check postcode)

What is NOW Full Fibre 100?

In the UK, NOW’s Full Fibre 100 is their first broadband plan to use fibre-to-the-premises (FTTP) technology.

Unlike with regular fibre broadband, there’s a fibre optic cable that goes all the way into your home. This allows for faster download speeds. It also gives you a more reliable connection as the fibre optic cables are not susceptible to noise and interference in the same way as copper lines.

If it’s your first time getting full fibre (FTTP) broadband in your home, an engineer visit will be required to install it. This will take about 2-3 hours. Once installed, you’ll be able to change providers in the future without a further engineer visit.

NOW’s Full Fibre 100 is available in around 12.5 million UK homes. This represents around 40% of all UK homes, who have access to the Openreach full fibre network. You can check the availability where you live on NOW’s website.

At present, you can get NOW’s Full Fibre 100 broadband for £24 per month:

ServiceAverage SpeedContract LengthUpfront PriceMonthly Price
(may rise during contract)
NOW Broadband
Full Fibre 100
100Mbps download18 month contract£5£24/month

What’s It Like?

NOW’s Full Fibre 100 broadband uses the Openreach full fibre network. This is also used by lots of other providers, such as BT, EE, Plusnet, TalkTalk and Vodafone. As such, their full fibre broadband is available in all of the same places. In addition, if you’re to choose the equivalent 100Mbps plan from another provider, you’ll get pretty similar performance to this plan from NOW.

Compared with the other providers, the main differences relate to pricing, as well as some of the additional features available on NOW:

  • NOW has some market-leading pricing on 100Mbps broadband. At the time of writing, you’ll pay just £24 per month for Full Fibre 100 broadband from NOW. This is cheaper than most other providers. For instance, the equivalent Sky-branded plan would cost you £28 per month.
  • NOW’s Full Fibre 100 comes on an 18-month contract, which is shorter than some rival providers. You’ll need to sign up to a 24-month contract on BT, EE, Plusnet and Vodafone. Therefore, in comparison, the 18-month contract on NOW’s Full Fibre 100 gives you a bit more flexibility.
  • You’ll get the Sky Hub router with dual-band Wi-Fi 5 technology. This will allow you to connect up to 64 devices to the internet using Wi-Fi. It also has 4 Gigabit Ethernet sockets for connecting wired devices. Although it’s not the newest router around (it was released in 2019), it should adequately handle the 100Mbps full fibre speeds.
  • There’s a wall-to-wall WiFi Guarantee from Sky. You’ll get the standard wall-to-wall WiFi Guarantee included from Sky. This means if you’re unable to get speeds of at least 3Mbps in every room of your home, you’ll get money back for one month’s broadband subscription.
  • You’ll get a digital home phone (landline) included. NOW’s Full Fibre 100 comes with Internet Calls. You’ll be able to plug in your handset to the back of the Sky Hub router to make and receive phone calls. You’ll get ‘Pay As You Go’ calls included, or you can upgrade to get an inclusive calling package.

The main limitation is that you aren’t able to get anything faster than 100Mbps broadband from NOW. With the other providers, you can get speeds of up to 900Mbps (or even faster in some places). Having said that, it’s highly unlikely that you’ll need anything faster than 100Mbps in most UK homes. To put that in perspective, it’s already enough to stream ultra HD (4K) video on four devices at the same time, or to stream HD-quality video on up to 20 devices.

What Does ‘Powered By Sky’ Mean?

One of the oddities of NOW’s Full Fibre 100 is the fact that you’ll order it on Sky’s website. In fact, for all intents and purposes, you’re actually becoming a Sky Broadband customer. You’ll get a Sky Hub router, and you’ll agree to Sky’s terms and conditions. The monthly bill for your broadband will also be paid to Sky.

Until now, Sky and NOW have operated as two distinct brands, despite the fact that Sky is the parent company of NOW. With the launch of Full Fibre 100 on NOW, they’ve moved the brands a lot closer together. You’re now getting a Sky Broadband service, but with some light-touch branding from NOW on top.

The advantage of this is that you’ll get the newer Sky Hub router, as opposed to NOW’s older Broadband Hub Two router. You’ll also get the wall-to-wall WiFi Guarantee included. This is all available at a lower monthly price than on Sky’s equivalent Full Fibre 100 plan.

The disadvantage is that you’ll lose some of the flexibility that’s traditionally been associated with NOW’s broadband plans. NOW were one of the few UK providers to offer a choice of 1-month rolling and 12-month broadband deals. These were especially popular amongst customers needing extra flexibility (e.g. if you’re renting or looking for student broadband). Although the 1-month and 12-month options are still available on standard fibre, there’s a minimum 18-month contract when you sign up to Full Fibre on NOW.

NOW Full Fibre 100 vs Sky Full Fibre 100

NOW’s Full Fibre 100 is similar to Sky’s own Full Fibre 100 broadband plan. However, it’s available at a lower price (just £24 per month from NOW, versus £28 per month from Sky).

For most people, the plan from NOW works out to be better value. However, there are two reasons why you might want to choose the plan from Sky instead:

  • You can benefit from cheaper Sky TV subscriptions when you take Sky Broadband. For instance, you can get Sky Stream with Sky Ultrafast for £39 per month. This comes with access to Sky Entertainment and Netflix, with more than 150 live TV channels.
  • You can upgrade Sky Broadband with the WiFi Max add-on. If you want a WiFi 6 hub and an enhanced wall-to-wall WiFi guarantee (with boosters available), this is available with the WiFi Max add-on for Sky Broadband. However, this add-on isn’t available when you sign up to NOW’s Full Fibre 100.

The following table shows a comparison of the Full Fibre 100 deals on NOW and Sky:

ServiceBroadbandTelevisionMonthly Price
(may rise during contract)
NOW Broadband
Full Fibre 100

average download

plus £5 upfront
18 month contract
Sky Full Fibre 100

average download

plus £5 upfront
18 month contract
Sky Stream, Sky Entertainment & Netflix with Full Fibre 100 Broadband

average download
Sky ShowcaseSky AtlanticNetflixDiscovery+
Sky Entertainment & Netflix

150+ channels included
18 month contract

Comparison to Alternatives

At present, you’ll pay £24 per month for NOW’s Full Fibre 100 broadband.

The following table compares this to the plans available from other providers with a similar download speed:

ServiceAverage SpeedContract LengthUpfront PriceMonthly Price
(may rise during contract)
NOW Broadband
Full Fibre 100
100Mbps download18 month contract£5£24/month
Virgin Media
M125 Fibre Broadband Only
132Mbps download18 month contract£0£26.50/month
with £70 bill credit
Full Fibre 145
145Mbps download24 month contract£0£27.99/month
Vodafone Broadband
Full Fibre 100
100Mbps download24 month contract£0£28/month
Sky Full Fibre 100
100Mbps download18 month contract£5£28/month
Full Fibre 150
152Mbps download18 month contract£4.95£29.95/month
Full Fibre 100
150Mbps download24 month contract£0£29.99/month
with £50 reward card
EE Full Fibre 150
150Mbps download24 month contract£31.99£30.99/month

Switching to NOW

If you’re switching to NOW from another broadband provider, you’ll normally be able to do this without speaking to your old provider. The main exception to this is if you’re a Virgin Media customer, in which case, you’ll need to contact them separately to cancel.

Start by ordering your NOW Full Fibre 100 plan online. When you do this, you’ll be given the option to keep your home phone number. It normally takes around two weeks to change your broadband provider. An engineer visit will also be scheduled, if it’s your first time getting full fibre broadband.

For step-by-step instructions on how to change your broadband provider, please select your current provider from the dropdown menu below:

Switch to NOW Broadband
Your step-by-step guide to switching

Select your current broadband provider:

More Options

More Information

For more information about NOW’s Full Fibre 100 plan, please see the NOW website.

Your Comments 2 so far

We'd love to hear your thoughts and any questions you may have. So far, we've received 2 comments from readers. You can add your own comment here.

  • I was hoping to join NOW Full Fibre 100 powered by Sky but I cannot find any information on potential price rises in contract. Does anyone know what if any price rises there will be?

    • Hi Daniel,
      Thanks for your comment. As far as I know, there are no built-in price rises within the contract. However, Sky do occasionally increase their prices as well. When they do so, you’re given the opportunity to exit without charge as the price rise is not specified within the contract.
      Hope this helps,

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