ASDA Mobile is a low-cost Pay As You Go network with competitive 30-day bundles and 4G coverage from EE.
In the UK, ASDA Mobile is a low-cost Pay As You Go network with competitive rates for calling, texting and browsing. For occasional mobile users, ASDA Mobile charges just 8p/minute, 4p/text and 5p/MB. Meanwhile, regular mobile users can save even more money by buying 30-day bundle from £5/month.
Bundles on ASDA Mobile include the popular £10 option which includes 600 minutes, unlimited texts and 3GB of data.
The coverage on ASDA Mobile is provided by EE, with there being 99% population coverage on EE’s 2G, 3G and 4G mobile networks. Customers can join ASDA Mobile by ordering a free SIM card from the ASDA Mobile website. This SIM card will slot inside your existing unlocked smartphone, saving you money whilst at the same time giving you coverage from EE.
In this article, we’ll take an in-depth look at the ASDA Mobile service. We’ll start by looking at the price plans available from ASDA Mobile and how they compare to the plans available on other mobile networks. We’ll then look at how you can use your handset on ASDA Mobile, the level of coverage you can expect and how to keep your existing phone number.
- 1 Pricing & Tariffs
- 2 Comparison to Alternatives
- 3 Handsets
- 4 Credit Expiry & Inactivity Policy
- 5 Network & Coverage
- 6 Keeping Your Phone Number
- 7 More Information
Pricing & Tariffs
In the UK, ASDA Mobile is a low-cost Pay As You Go mobile network. It’s offered by ASDA, the UK’s second-largest supermarket chain, in conjunction with EE who provide the underlying technology and coverage for the service. There are no contracts to sign when joining ASDA Mobile: you can simply order yourself a free SIM card and top it up to get going.
If you’re either a frequent mobile user or a smartphone owner, a 30-day bundle on ASDA Mobile will normally offer the best value usage. With a 30-day bundle, you can convert your Pay As You Go credit into a 30-day allowance of calls, texts and mobile internet.
Meanwhile, for light and occasional mobile users, ASDA’s traditional Pay As You Go service may offer better value usage. ASDA charges just 8p/minute, 4p/text and 5p/MB on traditional Pay As You Go. There’s no need to top-up every month, and your Pay As You Go credit never expires providing you keep your SIM card active by using it at least once every 270 days.
30 Day Bundles
For regular mobile users and for anyone with a smartphone, the cheapest way to use ASDA Mobile is normally to buy a 30-day bundle.
With a 30-day bundle, you essentially buy your airtime in bulk from ASDA Mobile. This makes it cheaper than traditional Pay As You Go and gives you greater certainty over how much you’ll spend every month.
For instance, someone using 125 minutes, 100 texts and 250MB of data would normally pay £26.50 on traditional Pay As You Go. With a 30-day bundle, you could instead pay a flat-rate of just £5/month for 125 minutes, 2000 texts and 250MB of data.
At the time of writing, ASDA Mobile offers the following range of all-round Pay As You Go bundles:
Alongside the all-inclusive bundles, there’s also a £5 Talk and Text bundle for people who don’t use a smartphone (the bundle comes with 250 minutes and 2000 texts). There are also four data-only bundles (£5 for 500MB of data, £7.50 for 1GB of data, £12.50 for 4GB of data and £15 for 6GB of data).
You can order a free SIM card through the above link to take advantage of the bundles that are currently available.
Once you have a SIM card from ASDA Mobile, you can buy a 30-day bundle by texting the following bundle codes to 2732:
|Bundle||Buy One-Off Bundle||Buy Recurring Bundle*|
|£5 Bundle||Text 5 to 2732||Text AUTO 5 to 2732|
|£7 Bundle||Text 7 to 2732||Text AUTO 7 to 2732|
|£10 Bundle||Text 10 to 2732||Text AUTO 10 to 2732|
|£12 Bundle||Text 12 to 2732||Text AUTO 12 to 2732|
|£15 Bundle||Text 15 to 2732||Text AUTO 15 to 2732|
|£20 Bundle||Text 20 to 2732||Text AUTO 20 to 2732|
|£25 Bundle||Text 25 to 2732||Text AUTO 25 to 2732|
|£5 Talk & Text Bundle||Text Talk 5 to 2732||Text AUTO Talk 5 to 2732|
|500MB Data||Text Data 5 to 2732||Text AUTO Data 5 to 2732|
|1GB Data||Text Data 7.50 to 2732||Text AUTO Data 7.50 to 2732|
|4GB Data||Text Data 12.50 to 2732||Text AUTO Data 12.50 to 2732|
|6GB Data||Text Data 15 to 2732||Text AUTO Data 15 to 2732|
All of the bundles on ASDA Mobile last for 30 days with any unused allowances expiring with the bundle. To check your current bundle and the remaining allowances in it, you can text BAL to 2732.
Pay As You Go
For occasional users not wanting to top-up every month, it’s possible to use ASDA Mobile on traditional Pay As You Go.
On ASDA Mobile’s traditional Pay As You Go service, you’ll only pay for what you actually use on a per-minute, per-text and per-megabyte basis. Your credit will also never expire providing your SIM card remains active (you can keep it active by using the SIM card at least once every 270 days).
ASDA Mobile charges the following rates on Pay As You Go:
|Voice Calls||8p/minute (any network, any time)|
|Calls to Voicemail||8p/minute|
|Calls to Special Rate Numbers||8p/minute access charge
+ service charge from the company you’re calling
|Text Message (SMS)||4p|
|Picture Message (MMS)||25p|
|Mobile Internet||5p/MB (buy a 30-day bundle for better value)|
Calls to ASDA Mobile customer service on 2732 are free. A full list of rates can be found on the ASDA Mobile website (scroll to the bottom of the page). This includes the rates for using your mobile phone abroad in other countries through international roaming, and the cost of making international phone calls from the UK.
In general, ASDA Mobile compares pretty well against other Pay As You Go mobile networks for their rates. Their 8p/minute and 4p/text tariff is cheaper than most mainstream networks. They also allow you to keep your credit indefinitely providing your SIM card remains active, and top-ups are available from as little as £1 each time.
Some rival mobile networks are slightly cheaper than ASDA Mobile (e.g. O2’s Classic Pay As You Go and Three’s 321 tariff). There may, however, be other considerations such as the level of coverage, customer service and flexibility with top-ups. For more information, see our guide to Pay As You Go SIM cards for light users and our Pay As You Go network comparison table.
Comparison to Alternatives
In the following section, we’ll compare the bundles from ASDA Mobile against rival offerings from other mobile networks.
Less than £10 per month
ASDA Mobile has a choice of three bundles for under £10/month.
For £5/month, ASDA’s all-inclusive bundle comes with 125 minutes, 2000 texts and 250MB of data. Alternatively, ASDA’s £5 Talk & Text bundle comes with 250 minutes and 2000 texts. For comparison, EE offers 100 minutes, 250 texts and 150MB of data on their own Pay As You go Pack.
For £7/month, ASDA Mobile has a bundle with 300 minutes, unlimited texts and 1GB of internet. The closest comparable alternative is giffgaff’s £8 goodybag which, for £1 more every month, comes with 500 minutes, unlimited texts and 2GB of internet.
£10 per month bundles
ASDA Mobile offers 600 minutes, unlimited texts and 3GB of data for £10 per month.
The closest alternative is giffgaff’s £10 goodybag. This comes with a larger allowance of phone calls (unlimited minutes) rather than ASDA Mobile’s 600 minutes per month. giffgaff’s £10 goodybag also includes unlimited texts and 3GB of data. giffgaff makes use of coverage from O2, whereas ASDA Mobile makes use of coverage from EE.
£15 per month bundles
For £15/month, ASDA Mobile offers 1000 minutes, unlimited texts and 6GB of data.
As an alternative to ASDA Mobile, giffgaff offers the £15 goodybag as a possible alternative. This comes with unlimited minutes, unlimited texts and 8GB of data. On giffgaff, you’ll get coverage from O2 rather than EE.
£20 per month bundles
For £20/month, ASDA Mobile offers unlimited minutes, unlimited texts and 9GB of data.
For most people, we’d probably recommend giffgaff as a better value alternative to ASDA Mobile. For £20/month, you’ll get unlimited minutes, unlimited texts and 20GB of data on giffgaff. Alternatively, there’s also a £25 goodybag on giffgaff with Always-On data (unlimited downloads with 4G speeds on the first 20GB of data per month).
For more information, please see our full comparison of Pay As You Go bundles. In addition, if you’re over 18 and willing to sign a contract and to undergo a credit check, it may also be worth considering a Pay Monthly SIM card.
ASDA Mobile is a SIM-only mobile network. This means you’ll be given a free ASDA Mobile SIM card, which can slot inside any unlocked smartphone. You can use your existing mobile phone, or you can buy a SIM-free smartphone from retailers like Amazon or John Lewis (see a list of other major retailers here).
If you’re using a handset that was originally provided by another mobile network, it might be necessary for you to first unlock it. For more information, see our guides to unlocking an iPhone and unlocking a Samsung Galaxy smartphone.
ASDA Mobile provides a three-in-one SIM card, so you can pop out the Standard SIM, Micro SIM or Nano SIM as required.
Credit Expiry & Inactivity Policy
On ASDA Mobile, your Pay As You Go credit doesn’t expire (this is assuming you aren’t converting your Pay As You Go credit into a 30-day bundle). To keep the credit active on your account, you do however need to make sure your SIM card remains active.
The easiest way to keep your ASDA SIM card fully active is to use it for a chargeable activity at least once every 180 days. Your Pay As You Go credit will only expire if your SIM card is left unused for more than 270 days.
The following gives a timeline of what might happen to an unused ASDA Mobile SIM card:
- If your SIM card has been used within the past 180 days: As long as you use your SIM card at least once every 180 days, your Pay As You Go credit on ASDA Mobile will never expire.
- If more than 180 days of inactivity have passed on the SIM card: If more than 180 days have passed since your last chargeable activity, ASDA Mobile will suspend your outgoing phone calls. You’ll need to call them on 0800 079 2732 from another phone to reactivate outgoing phone calls on the SIM card. In the mean time, you’ll still be able to receive incoming phone calls and your Pay As You Go credit will still remain on your account.
- If more than 270 days of inactivity have passed on the SIM card: If more than 270 days have passed since your last chargeable activity, your SIM card will be suspended by ASDA Mobile. You’ll no longer be able to make any phone calls and your Pay As You Go credit will also be removed. At this point, you can still call ASDA Mobile customer services on 0800 079 2732 to recover your phone number.
- If more than 360 days of inactivity have passed on the SIM card: After 360 days of inactivity on your account, your phone number is deleted and can no longer be recovered.
We’d typically recommend using your SIM card at least once every 180 days to avoid complications. This is a fairly standard policy across most Pay As You Go networks (in fact, ASDA’s policy is one of the most generous and lenient). For more information, please see our article on Pay As You Go inactivity.
Network & Coverage
2G, 3G & 4G Coverage from EE
ASDA Mobile uses EE as its network coverage provider, so customers using ASDA Mobile will get the exact same coverage as customers on EE.
At the time of writing, ASDA Mobile offers 99% population coverage, including on EE’s 2G, 3G and 4G network. This translates through to about 90% geographical coverage, with the promise this will increase to 95% by 2020. In our opinion, this is a strong plus point of choosing the ASDA Mobile network as EE have the widest 4G coverage of any mobile network at present.
Before ordering a SIM card from ASDA Mobile, we strongly recommend checking the coverage in your area. You can do this by entering your postcode on the ASDA Mobile website:
4G coverage has been available to ASDA Mobile customers since April 2017. If you joined ASDA Mobile before this date, you might need to update to a new 4G-ready SIM card.
Prior to April 2014, ASDA Mobile made use of coverage from Vodafone. The old Vodafone-based service is no longer available to ASDA Mobile customers.
On ASDA Mobile, tethering is permitted on all Pay As You Go tariffs. This means you can easily share your data allowance with other devices.
For more information, please see our in-depth guide to tethering on UK mobile networks.
If you have a 30-day bundle, you can use your inclusive bundle allowances when travelling in Europe. Otherwise, if you don’t have an active bundle on your account, you’ll pay ASDA Mobile’s normal Pay As You Go rates of 8p/minute, 4p/text and 5p/MB.
Outside of Europe, higher roaming fees will normally apply. See the ASDA Mobile website for a full list of international roaming charges.
Keeping Your Phone Number
If you’re switching from another network to ASDA Mobile, it’s a straightforward process to keep your existing phone number.
You should start by ordering a free SIM card on the ASDA Mobile website. Once you’ve done that, contact your old mobile network and ask them for a PAC Code.
After receiving your new SIM card from ASDA Mobile, you’ll need to contact ASDA Mobile Customer Services to give them your PAC Code. You can do this by calling 2732 from your ASDA Mobile SIM card or by calling 0800 079 2732 from any other phone.
After providing your PAC Code to ASDA Mobile, it will normally take about one working day for your phone number to be moved over. It isn’t possible to transfer Pay As You Go credit from your old network, so you should try to use it up before moving networks.
For a step-by-step guide on moving your phone number to ASDA Mobile, please select your current mobile network from the drop down menu below:
For more information on transferring your phone number between networks, see our guide to using a PAC Code.
For more information, please see the official ASDA Mobile website.