ASDA Mobile is a low-cost Pay As You Go network with competitive 30-day bundles and 4G coverage from EE.

In the UK, ASDA Mobile is a low-cost Pay As You Go network with competitive rates for calling, texting and browsing. For occasional mobile users, ASDA Mobile charges just 8p/minute, 4p/text and 5p/MB. Meanwhile, regular mobile users can save even more money by buying 30-day bundle from £5/month.

Bundles on ASDA Mobile include the popular £10 option which includes 600 minutes, unlimited texts and 7GB of data.

The coverage on ASDA Mobile is provided by EE, with there being 99% population coverage on EE’s 2G, 3G and 4G mobile networks. Customers can join ASDA Mobile by ordering a free SIM card from the ASDA Mobile website. This SIM card will slot inside your existing unlocked smartphone, saving you money whilst at the same time giving you coverage from EE.

In this article, we’ll take an in-depth look at the ASDA Mobile service. We’ll start by looking at the price plans available from ASDA Mobile and how they compare to the plans available on other mobile networks. We’ll then look at how you can use your handset on ASDA Mobile, the level of coverage you can expect and how to keep your existing phone number.

Order ASDA Mobile SIM Card (free) →

Pricing & Tariffs

ASDA Mobile offers Pay As You Go with no contracts.

In the UK, ASDA Mobile is a low-cost Pay As You Go mobile network. It’s offered by ASDA, the UK’s second-largest supermarket chain, in conjunction with EE who provide the underlying technology and coverage for the service. There are no contracts to sign when joining ASDA Mobile: you can simply order yourself a free SIM card and top it up to get going.

If you’re either a frequent mobile user or a smartphone owner, a 30-day bundle on ASDA Mobile will normally offer the best value usage. With a 30-day bundle, you can convert your Pay As You Go credit into a 30-day allowance of calls, texts and mobile internet.

Meanwhile, for light and occasional mobile users, ASDA’s traditional Pay As You Go service may offer better value usage. ASDA charges just 8p/minute, 4p/text and 5p/MB on traditional Pay As You Go. There’s no need to top-up every month, and your Pay As You Go credit never expires providing you keep your SIM card active by using it at least once every 270 days.

30 Day Bundles

For regular mobile users and for anyone with a smartphone, the cheapest way to use ASDA Mobile is normally to buy a 30-day bundle.

With a 30-day bundle, you essentially buy your airtime in bulk from ASDA Mobile. This makes it cheaper than traditional Pay As You Go and gives you greater certainty over how much you’ll spend every month.

For instance, someone using 200 minutes, 100 texts and 750MB of data would normally pay £57.50 on traditional Pay As You Go. However, with a 30-day bundle, you could instead pay a flat-rate of just £5/month for 200 minutes, unlimited texts and 750MB of data.

At the time of writing, ASDA Mobile offers the following range of all-round Pay As You Go bundles:

ASDA Mobile200Unlimited750MB£5.00
ASDA Mobile300Unlimited2.5GB£7.00
ASDA Mobile600Unlimited7GB£10.00
ASDA Mobile1,000Unlimited10GB£15.00
ASDA MobileUnlimitedUnlimited12GB£20.00
ASDA MobileUnlimitedUnlimited15GB£25.00

Alongside the all-inclusive bundles, there’s also a £5 Talk and Text bundle for people who don’t use a smartphone (the bundle comes with 250 minutes and 2000 texts). There are also four data-only bundles (£5 for 1.25GB of data, £7.50 for 2.5GB of data, £12.50 for 7GB of data and £15 for 10GB of data).

Order ASDA Mobile SIM Card (Free) →

You can order a free SIM card through the above link to take advantage of the bundles that are currently available.

Bundle Codes

Once you have a SIM card from ASDA Mobile, you can buy a 30-day bundle by texting the following bundle codes to 2732:

Bundle Buy One-Off Bundle Buy Recurring Bundle*
£5 Bundle Text 5 to 2732 Text AUTO5 to 2732
£7 Bundle Text 7 to 2732 Text AUTO7 to 2732
£10 Bundle Text 10 to 2732 Text AUTO10 to 2732
£15 Bundle Text 15 to 2732 Text AUTO15 to 2732
£20 Bundle Text 20 to 2732 Text AUTO20 to 2732
£25 Bundle Text 25 to 2732 Text AUTO25 to 2732
£5 Talk & Text Bundle Text Talk5 to 2732 Text AUTO Talk5 to 2732
1GB Data Text Data5 to 2732 Text AUTO Data5 to 2732
2GB Data Text Data7.50 to 2732 Text AUTO Data7.50 to 2732
5GB Data Text Data12.50 to 2732 Text AUTO Data12.50 to 2732
8GB Data Text Data15 to 2732 Text AUTO Data15 to 2732

* Recurring bundles will automatically renew at the end of the 30 days providing there is enough credit remaining on your account. To disable automatic renewal, text STOP AUTO to 2732.

All of the bundles on ASDA Mobile last for 30 days with any unused allowances expiring with the bundle. To check your current bundle and the remaining allowances in it, you can text BAL to 2732.

Pay As You Go

With classic Pay As You Go, just top-up your phone and pay for what you use.

For occasional users not wanting to top-up every month, it’s possible to use ASDA Mobile on traditional Pay As You Go.

On ASDA Mobile’s traditional Pay As You Go service, you’ll only pay for what you actually use on a per-minute, per-text and per-megabyte basis. Your credit will also never expire providing your SIM card remains active (you can keep it active by using the SIM card at least once every 270 days).

ASDA Mobile charges the following rates on Pay As You Go:

Calling Rates:
Voice Calls 8p/minute (any network, any time)
Calls to Voicemail 8p/minute
Calls to Special Rate Numbers 8p/minute access charge
+ service charge from the company you’re calling
Messaging Rates:
Text Message (SMS) 4p
Picture Message (MMS) 25p
Internet Rates:
Mobile Internet 5p/MB (buy a 30-day bundle for better value)

The prices stated in this table are standard UK rates. If you’re travelling abroad outside Europe or making international phone calls, higher rates will normally apply. Source for pricing information:

Calls to ASDA Mobile customer service on 2732 are free. A full list of rates can be found on the ASDA Mobile website (scroll to the bottom of the page). This includes the rates for using your mobile phone abroad in other countries through international roaming, and the cost of making international phone calls from the UK.

Order ASDA Mobile SIM Card (Free) →

In general, ASDA Mobile compares pretty well against other Pay As You Go mobile networks for their rates. Their 8p/minute and 4p/text tariff is cheaper than most mainstream networks. They also allow you to keep your credit indefinitely providing your SIM card remains active, and top-ups are available from as little as £1 each time.

Some rival mobile networks like 1pMobile are slightly cheaper than ASDA Mobile. There may, however, be other considerations such as customer service and flexibility with top-ups. For more information, see our guide to Pay As You Go SIM cards for light users and our Pay As You Go network comparison table.

Comparison to Alternatives

In the following section, we’ll compare the bundles from ASDA Mobile against rival offerings from other mobile networks.

Less than £10 per month

5 Pound Note
ASDA Mobile has a choice of bundles from £5/month.

ASDA Mobile has a choice of three bundles for under £10/month.

For £5/month, ASDA’s all-inclusive bundle comes with 200 minutes, unlimited texts and 750MB of data. Alternatively, ASDA’s £5 Talk & Text bundle comes with 250 minutes and 2000 texts. For comparison, EE offers 250 minutes, unlimited texts and 500MB of data on their own Pay As You Go Pack.

For £7/month, ASDA Mobile has a bundle with 300 minutes, unlimited texts and 2.5GB of data. The closest comparable alternative is giffgaff’s £8 goodybag which comes with unlimited minutes, unlimited texts and 2GB of data.

ASDA Mobile200Unlimited750MB£5.00
O2UnlimitedUnlimitedNo data£5.00
ASDA Mobile2502,000No data£5.00
ASDA Mobile300Unlimited2.5GB£7.00

£10 per month bundles

10 Pound Note

ASDA Mobile offers 600 minutes, unlimited texts and 7GB of data for £10 per month.

The closest alternatives can be found on giffgaff and VOXI. On both of those networks, you’ll get unlimited minutes. This is coupled with 6GB of data on giffgaff and 6GB of data plus endless social data on VOXI. On giffgaff, you’ll get coverage from O2 and on VOXI, you’ll get coverage from Vodafone.

ASDA Mobile600Unlimited7GB£10.00

£15 per month bundles

15 Pound Notes

For £15/month, ASDA Mobile offers 1000 minutes, unlimited texts and 10GB of data.

As an alternative to ASDA Mobile, giffgaff offers the £15 goodybag as a possible alternative. This comes with unlimited minutes, unlimited texts and 15GB of data. On giffgaff, you’ll get coverage from O2 rather than EE. It may also be worth considering the £15 plan from VOXI which comes with 15GB of data plus endless social data.

ASDA Mobile1,000Unlimited10GB£15.00

£20 per month bundles

20 Pound Note

For £20/month, ASDA Mobile offers unlimited minutes, unlimited texts and 12GB of data.

For most people, we’d recommend giffgaff as a better value alternative to ASDA Mobile. For £20/month, you’ll get unlimited minutes, unlimited texts and 80GB of data on giffgaff. Alternatively, there’s also a £25 goodybag on giffgaff with Always-On data (unlimited downloads with 4G speeds on the first 80GB of data per month).

ASDA MobileUnlimitedUnlimited12GB£20.00
ASDA MobileUnlimitedUnlimited15GB£25.00

For more information, please see our full comparison of Pay As You Go bundles. In addition, if you’re over 18 and willing to sign a contract and to undergo a credit check, it may also be worth considering a Pay Monthly SIM card.


ASDA Mobile is a SIM-only mobile network. This means you’ll be given a free ASDA Mobile SIM card, which can slot inside any unlocked smartphone. You can use your existing mobile phone, or you can buy a SIM-free smartphone from retailers like Amazon or John Lewis (see a list of other major retailers here).

If you’re using a handset that was originally provided by another mobile network, it might be necessary for you to first unlock it. For more information, see our guides to unlocking an iPhone and unlocking a Samsung Galaxy smartphone.

Order ASDA Mobile SIM Card (free) →

ASDA Mobile provides a three-in-one SIM card, so you can pop out the Standard SIM, Micro SIM or Nano SIM as required.

Credit Expiry & Inactivity Policy

Phone Call
You should try and use your phone at least once every 180 days.

On ASDA Mobile, your Pay As You Go credit doesn’t expire (this is assuming you aren’t converting your Pay As You Go credit into a 30-day bundle). To keep the credit active on your account, you do however need to make sure your SIM card remains active.

The easiest way to keep your ASDA SIM card fully active is to use it for a chargeable activity at least once every 180 days. Your Pay As You Go credit will only expire if your SIM card is left unused for more than 270 days.

The following gives a timeline of what might happen to an unused ASDA Mobile SIM card:

  • If your SIM card has been used within the past 180 days: As long as you use your SIM card at least once every 180 days, your Pay As You Go credit on ASDA Mobile will never expire.
  • If more than 180 days of inactivity have passed on the SIM card: If more than 180 days have passed since your last chargeable activity, ASDA Mobile will suspend your outgoing phone calls. You’ll need to call them on 0800 079 2732 from another phone to reactivate outgoing phone calls on the SIM card. In the mean time, you’ll still be able to receive incoming phone calls and your Pay As You Go credit will still remain on your account.
  • If more than 270 days of inactivity have passed on the SIM card: If more than 270 days have passed since your last chargeable activity, your SIM card will be suspended by ASDA Mobile. You’ll no longer be able to make any phone calls and your Pay As You Go credit will also be removed. At this point, you can still call ASDA Mobile customer services on 0800 079 2732 to recover your phone number.
  • If more than 360 days of inactivity have passed on the SIM card: After 360 days of inactivity on your account, your phone number is deleted and can no longer be recovered.

We’d typically recommend using your SIM card at least once every 180 days to avoid complications. This is a fairly standard policy across most Pay As You Go networks (in fact, ASDA’s policy is one of the most generous and lenient). For more information, please see our article on Pay As You Go inactivity.

Network & Coverage

2G, 3G & 4G Coverage from EE

ASDA Mobile has 99% population coverage from EE on 2G, 3G and 4G.

ASDA Mobile uses EE as its network coverage provider, so customers using ASDA Mobile will get the exact same coverage as customers on EE.

At the time of writing, ASDA Mobile offers 99% population coverage, including on EE’s 2G, 3G and 4G network. This translates through to about 90% geographical coverage, with the promise this will increase to 95% by 2020. In our opinion, this is a strong plus point of choosing the ASDA Mobile network as EE have the widest 4G coverage of any mobile network at present.

Before ordering a SIM card from ASDA Mobile, we strongly recommend checking the coverage in your area. You can do this by entering your postcode on the ASDA Mobile website:

Check ASDA Mobile Coverage ( →

4G coverage has been available to ASDA Mobile customers since April 2017. If you joined ASDA Mobile before this date, you might need to update to a new 4G-ready SIM card.

Prior to April 2014, ASDA Mobile made use of coverage from Vodafone. The old Vodafone-based service is no longer available to ASDA Mobile customers.


Tethering or personal hotspot refers to the process of sharing your smartphone’s mobile broadband internet connection with other devices (e.g. with your laptop or tablet).

On ASDA Mobile, tethering is permitted on all Pay As You Go tariffs. This means you can easily share your data allowance with other devices.

For more information, please see our in-depth guide to tethering on UK mobile networks.

International Roaming

On ASDA Mobile, it’s possible to use your mobile phone abroad at no extra cost in 50 European destinations.

If you have a 30-day bundle, you can use your inclusive bundle allowances when travelling in Europe. Otherwise, if you don’t have an active bundle on your account, you’ll pay ASDA Mobile’s normal Pay As You Go rates of 8p/minute, 4p/text and 5p/MB.

Outside of Europe, higher roaming fees will normally apply. See the ASDA Mobile website for a full list of international roaming charges.

Keeping Your Phone Number

If you’re switching from another network to ASDA Mobile, it’s a straightforward process to keep your existing phone number.

You should start by ordering a free SIM card on the ASDA Mobile website. Once you’ve done that, contact your old mobile network and ask them for a PAC Code.

After receiving your new SIM card from ASDA Mobile, you’ll need to contact ASDA Mobile Customer Services to give them your PAC Code. You can do this by calling 2732 from your ASDA Mobile SIM card or by calling 0800 079 2732 from any other phone.

After providing your PAC Code to ASDA Mobile, it will normally take about one working day for your phone number to be moved over. It isn’t possible to transfer Pay As You Go credit from your old network, so you should try to use it up before moving networks.

For a step-by-step guide on moving your phone number to ASDA Mobile, please select your current mobile network from the drop down menu below:

PAC Code Finder: Transfer Your Phone Number to ASDA Mobile

Select your current mobile network:

  More Options

For more information on transferring your phone number between networks, see our guide to using a PAC Code.

More Information

For more information, please see the official ASDA Mobile website.

Your Comments 111 so far

We'd love to hear your thoughts and any questions you may have. So far, we've received 111 comments from readers. You can add your own comment here.

  • Alison Shrimpton said:

    Alcatel do a basic mobile £7 on EE or £14 if unlocked. If I get the EE mobile, can I just put an Asda sim in it – the sales assistant in Asda wasn’t sure. Thanks

    • Hi Alison,
      Thanks for your comment. I believe an ASDA Mobile SIM card will work in some EE-locked phones, but this definitely isn’t guaranteed. I’d personally go for the unlocked model just to be sure (it will also give you more flexibility in the future when it comes to changing to another network).
      Hope this helps,

      • Mrs A Shrimpton replied:

        Hi Ken – decided to go with a classic sim from O2 as had an old O2 smart phone so no problem re locked to a network and it works fine.
        Only a stand by phone so wanted any topup to last a long time and Asda was longer at 270 days but O2 180 days so still ok.

  • I have been using the ASDA mobile network for 3 years with no problems. I had a slight delay when transferring my number over to them when first joining ASDA, but a call to the help desk had it sorted straight away. Great value monthly bundles, no contract, whats not to like, I recommend them.
    As they use the EE network comments about slow data transfer speeds could mean you are in a poor reception area for the EE network. I have yet to find a poor reception spot anywhere in London.

  • Jason Cartwright said:

    Currently ASDA are offering double data and double minutes for their monthly tariffs, until late August, so I took the opportunity to transfer my mobile operator from Three to ASDA.

    The outcome proved fatal, a big mistake, for ASDA’s data network is excruciatingly slow. I never encountered slow data transfer on Three’s network nor when using Wi-Fi.

    Regardless of the time of day, in the middle of the night or during the day, ASDA’s network is torturously slow. I previously encountered no speed problems with Three, and have no speed problems when using Wi-Fi.

    My advice is to avoid ASDA’s network like the plague.

    ASDA Mobile may be cheap, but it’s certainly not cheerful.

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