EE offers a choice of Smart Benefits such as Apple Music, BT Sport, the Roam Abroad Pass & more.

In the UK, you’ll get “1 Smart Benefit included” or “3 Smart Benefits included” on selected Pay Monthly plans from EE. This gives you inclusive access to content such as Apple Music, BT Sport or Apple TV+ for the entire length of your contract. Alternatively, it can unlock additional features on your plan such as the Roam Abroad Pass and the Video Data Pass.

In this article, we’ll look at EE’s inclusive Smart Benefits. We’ll start by looking at how the Smart Benefits work and at the different Smart Benefit options you’re able to choose from. We’ll also look at the best SIM-only deals with an inclusive Smart Benefit on EE.

Plans From: £28 per month
Smart Benefits:
  • Apple Music
  • BT Sport Ultimate
  • Roam Abroad Pass
  • Video Data Pass
  • Apple TV+
  • Apple Arcade
Availability: 1 Smart Benefit included (EE Smart plans)
3 Smart Benefits included (EE Full Works plans)
Smart Benefit Duration: Entire length of your plan

What are Smart Benefits?

In the UK, EE now offers inclusive Smart Benefits on selected Pay Monthly plans. Depending on the type of plan you choose, you’ll get “1 Smart Benefit included” (EE Smart plans) or “3 Smart Benefits included” (EE Full Works plans).

The Smart Benefit gives you inclusive access to content for the entire length of your plan (e.g. an inclusive subscription to Apple Music, BT Sport Ultimate, Apple TV+ or Apple Arcade). Alternatively, you can choose an extra feature for your plan such as the EE Roam Abroad Pass or EE Video Data Pass.

The following table shows an overview of the Smart Benefits you’re able to choose:

Smart Benefit
Apple Music
Stream more than 60 million songs wherever you are using the Apple Music app.
BT Sport Ultimate
Watch the BT Sport channels on your mobile phone using the BT Sport app.
Roam Abroad Pass
Use your plan allowances at no extra cost in the EU, USA, Canada, Mexico, Australia & New Zealand.
Video Data Pass
Get unlimited data for streaming on Netflix, Prime Video, YouTube BT Sport, iPlayer & more.
Apple TV+
Get access to the Apple TV+ video streaming service with dramas, documentaries, comedy and more.
Apple Arcade
Get unlimited access to 100+ games without any ads or in-app purchases on your iPhone.

In the following section, we’ll look at each of the Smart Benefits in more detail.

EE Smart Benefits

Apple Music

If you choose Apple Music as your Smart Benefit on EE, you’ll get access to Apple’s online music streaming service. This works in a very similar way to Spotify, giving you access to more than 60 million songs to stream on-demand wherever you are.

You can listen to Apple Music on your iPhone or Android device, as well as on other compatible devices like your PC and smart TV. For more information, see EE’s Apple Music webpage.

Even if you don’t choose Apple Music as your Smart Benefit, you can still get 6 months of free Apple Music from EE. Alternatively, Apple offers a 3 month free trial through their website (no need to be an EE customer).

BT Sport Ultimate

For fans of Premier League football and other sports, BT Sport Ultimate is a popular option for the inclusive Smart Benefit on EE Smart plans.

This BT Sport benefit allows you to watch live and on-demand content from BT Sport 1, BT Sport 2, BT Sport 3 and BT Sport ESPN. On these channels, you’ll be able to watch live sporting action from the Premier League, Champions League, Bundesliga, WWE, UFC, boxing and more.

For customers joining an EE Smart plan from the 27th May 2020 onwards, access to the BT Sport Ultimate channel is also included. This allows you to watch selected live sporting action in 4K ultra-HD quality and with support for HDR (high dynamic range).

The BT Sport benefit only includes access to the BT Sport app on your EE smartphone. If you want to watch BT Sport on a larger screen (e.g. via Chromecast, Airplay or a compatible smart TV), you can get the BT Sport Large Screen Access add-on. This will cost you an extra £5/month (free for the first three months).

Even if you don’t choose the BT Sport benefit, it’s still possible to get 3 months of free BT Sport with Large Screen Access. This is available to all EE Pay Monthly customers – just text SPORT to 150. After the first 3 months, it costs £10/month for access to the BT Sport mobile app and £15/month for access to BT Sport with Large Screen Access.

For more information, see our guide on the cheapest way to get BT Sport.

Roam Abroad Pass

EE’s Roam Abroad Pass allows you to use your mobile plan allowances when travelling in 47 European destinations and 5 other destinations (the United States, Canada, Mexico, Australia and New Zealand).

If you have the Roam Abroad Pass, you’ll be able to use your minutes, texts and mobile data when abroad (up to a maximum of 50GB per month if your plan comes with more than 50GB data).

Compared to EE’s normal international roaming rates, this can save you a fair bit of money. For instance, you’ll normally need to pay £2/day to use your allowances in another European country (this charge will be introduced from January 2022). Outside Europe, you’ll normally pay even more. For instance, you’ll pay £4.80/day for 500MB of data in the USA plus £1.25/minute and 62p/text. With the Roam Abroad Pass, you won’t need to pay this as it will be included in your Smart Benefit.

The Roam Abroad Pass replaces the Roam Further Pass which was available prior to July 2021.

Video Data Pass

EE’s Video Data Pass allows you to stream video from 12 selected apps and services without it counting towards the download limit on your plan.

If you choose the Video Data Pass as your Smart Benefit, it’ll cover data usage from the following apps and services:

  • Netflix
  • Amazon Prime Video
  • BT Sport
  • MTV Play
  • TV Player
  • BBC iPlayer
  • BBC iPlayer Kids
  • YouTube
  • YouTube Kids
  • BritBox
  • Twisted Mirror
  • My5

It’s important to note that the Video Data Pass doesn’t give you a subscription to the service itself. For instance, you’ll still need to pay a subscription fee to Netflix before you’re able to watch it. However, all of your data usage through the Netflix application will be covered by EE’s Video Data Pass.

Apple TV+

Apple TV+ is an online streaming service from Apple. It works in a very similar way to Netflix, Prime Video and Disney+. If you choose Apple TV+ as your Smart Benefit on EE, you’ll get access to “award-winning series, compelling dramas, ground breaking documentaries and more”. This includes exclusive Apple Original series.

You can stream from Apple TV+ on a range of devices including your iPhone, iPad, Apple TV, a compatible smart TV or a compatible console. If you want to watch it on an Android device, you’ll need to stream it through your web browser as an app isn’t currently available.

For this reason, EE only offers Apple TV+ as a Smart Benefit option on their iPhone plans and on their Full Works SIM card.

Apple Arcade

Apple Arcade is a Smart Benefit that gives you access to more than 100 games. According to Apple, the list of games includes “brain-teasers, magical quests, endless runners, sports games, beloved classics and more”. You can play these games either online and offline, without any ads or in-app purchases.

If you choose Apple Arcade as your Smart Benefit, you can use it on your iPhone, iPad, Mac or Apple TV device. Unfortunately, it isn’t possible to use Apple Arcade on an Android device so EE only offers this as a Smart Benefit option on iPhone plans and on the Full Works SIM card.

SIM Only Deals with Smart Benefits

At present, you can get an EE SIM-only deal with one Smart Benefit included from £28 per month:

TariffMinutesTextsDataMonthly
Cost
SmartUnlimitedUnlimited200GB£28.00
SmartUnlimitedUnlimitedUnlimited£40.00

Alternatively, if you choose the Full Works SIM card from EE, you’ll get a choice of three inclusive Smart Benefits from £41 per month:

TariffMinutesTextsDataMonthly
Cost
Full WorksUnlimitedUnlimitedUnlimited£41.00

It’s also possible to get a range of smartphones on EE with a Smart Benefit included in the price.

Old Smart Benefits

In the past, EE has also offered a number of other Smart Benefits (previously known as Swappable Benefits) on their plans:

  • BritBox: This gave you an inclusive subscription to BritBox for the entire length of your contract. BritBox is an online streaming service with “the best of British entertainment from the BBC, ITV, Channel 4 and Channel 5”. This was available on plans purchased before the 7th July 2021.
  • Amazon Prime Video: This gave you an inclusive subscription to Amazon’s Prime Video service for the length of your plan. This was available on plans purchased before the 7th July 2021.
  • Music Data Pass: This gave you unlimited data for use on Apple Music, Deezer, Tidal and Spotify. It doesn’t cover the underlying subscription fee for the service. The Music Data Pass was available on plans purchased before the 27th May 2020.
  • Gamer’s Data Pass: This allowed you to use the following apps and games without it counting towards your download allowance: Twitch, Pokémon Go, Harry Potter: Wizards Unite, Star Wars: Galaxy of Heroes and FIFA Mobile. The Gamer’s Data Pass was available on plans purchased before the 27th May 2020.

Unfortunately, it’s no longer possible to choose these as your Smart Benefit on new EE price plans. Existing customers who already have the Smart Benefit on their plan can continue to use it for the remainder of their contract.

Frequently Asked Questions

What are Smart Benefits?
If you choose a selected Pay Monthly plan on EE, you’ll get a Smart Benefit included in the price. This will either give you access to some content or an additional feature on your plan for the entire duration of your contract:
  • Apple Music
  • BT Sport Ultimate
  • Roam Abroad Pass
  • Video Data Pass
  • Apple TV+
  • Apple Arcade

You can learn more about the individual Smart Benefits.

How do EE Essential plans differ from EE Smart plans?
If you choose an EE Essential price plan, you won’t get any Smart Benefits included in the price. Additionally, if you purchased your EE Essential price plan before the 1st May 2019, you would have been limited to a maximum download speed of 60Mbps.

Prior to the 7th July 2021, customers with an EE Smart plan would also get Reserve Data included (unlimited data with a maximum download speed of 2Mbps when their core data allowance runs out). EE now offers Stay Connected data to all customers (unlimited data with a maximum download speed of 0.5Mbps).

How do EE Full Works plans differ from EE Smart plans?
In the UK, EE offers a Full Works plan on the iPhone and as a SIM-only plan. It gives you “3 Smart Benefits included” such as Apple Music, Apple TV+ and Apple Arcade. You’ll also get unlimited data included on your Full Works plan.

More Information

For more information on Smart Benefits, please see EE’s official website.

Your Comments 40 so far

We'd love to hear your thoughts and any questions you may have. So far, we've received 40 comments from readers. You can add your own comment here.

  • Steve Sawyer said:

    Hi Ken
    Do you know if EE has stopped 12 months SIM only – especially big data? 12 months big data disappeared, now all 12months SIM only has gone!
    Steve

    • Hi Steve,
      Thanks for your comment. The 12-month plans are still around but I don’t believe EE openly sells them on site. They do, however, still make it available in some comparison tables (e.g. see here – you can get 10GB for £10 on a 12-month plan).
      Hope this helps,
      Ken

      • Thanks Ken. My contract is up soon; will be interesting to see if EE offer existing customers 12 months big data tariffs not publically available on their site

  • Richard Bradbrook said:

    With an essential plan you get 3 months bt sport. Once your 3 months are up, is there an option to pay monthly to keep the BT sport app? And how much is it?
    I’m looking at buying a nw phone via a 3rd party app as they’re a lot cheaper but they only come with the essential plan and was wondering if I could continue watching bt sport once my 3 months is up.
    Thanks

    • Hi Richard,
      Thanks for your comment. Yes, you can pay £10/month for the BT Sport app or £15/month for the BT Sport app with Large Screen Access. There’s a bit more info in my guide to BT Sport deals.
      Hope this helps,
      Ken

    • Hi Dan,
      Thanks for your comment. I believe EE’s 4G SIM Only plans are still limited to 60Mbps. At least, it still seems to mention a 60Mbps speed limit when you look at their latest SIM-only plan price guide (dated October 2020), at the top of page 5. Do let me know if you’ve found information to the contrary however!
      Thanks,
      Ken

      • Very odd, I get about 100 down consistently with speedtests on my EE essentials plans (2x £10 for 10GB and 1x £15 for 25GB). Perhaps this speed cap is no longer enforced or maybe the uswitch exclusive plans don’t have any speed caps?

        • Hi Dan,
          Interesting! I’ll see if there’s anything else I’m able to find out from EE. Given their price guide still refers to a 60Mbps speed limit, I imagine they have the right to impose this speed limit if they want. Saying that, it might be that they don’t enforce this limit, or perhaps they only enforce it in certain situations (e.g. in busy areas where the 4G network is more congested).
          Ken

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