EE offers a choice of Smart Benefits such as Apple Music, BT Sport, the Roam Abroad Pass & more.

In the UK, you’ll get “1 Smart Benefit included” or “3 Smart Benefits included” on selected Pay Monthly plans from EE. This gives you inclusive access to content such as Apple Music, BT Sport or Apple TV+ for the entire length of your contract. Alternatively, it can unlock additional features on your plan such as the Roam Abroad Pass and the Video Data Pass.

In this article, we’ll look at EE’s inclusive Smart Benefits. We’ll start by looking at how the Smart Benefits work and at the different Smart Benefit options you’re able to choose from. We’ll also look at the best SIM-only deals with an inclusive Smart Benefit on EE.

Plans From: £28 per month
Smart Benefits:
  • Apple Music
  • BT Sport Ultimate
  • Roam Abroad Pass
  • Video Data Pass
  • Apple TV+
  • Apple Arcade
Availability: 1 Smart Benefit included (EE Smart plans)
3 Smart Benefits included (EE Full Works plans)
Smart Benefit Duration: Entire length of your plan

What are Smart Benefits?

In the UK, EE now offers inclusive Smart Benefits on selected Pay Monthly plans. Depending on the type of plan you choose, you’ll get “1 Smart Benefit included” (EE Smart plans) or “3 Smart Benefits included” (EE Full Works plans).

The Smart Benefit gives you inclusive access to content for the entire length of your plan (e.g. an inclusive subscription to Apple Music, BT Sport Ultimate, Apple TV+ or Apple Arcade). Alternatively, you can choose an extra feature for your plan such as the EE Roam Abroad Pass or EE Video Data Pass.

The following table shows an overview of the Smart Benefits you’re able to choose:

Smart Benefit
Apple Music
Stream more than 60 million songs wherever you are using the Apple Music app.
BT Sport Ultimate
Watch the BT Sport channels on your mobile phone using the BT Sport app.
Roam Abroad Pass
Use your plan allowances at no extra cost in the EU, USA, Canada, Mexico, Australia & New Zealand.
Video Data Pass
Get unlimited data for streaming on Netflix, Prime Video, YouTube BT Sport, iPlayer & more.
Apple TV+
Get access to the Apple TV+ video streaming service with dramas, documentaries, comedy and more.
Apple Arcade
Get unlimited access to 100+ games without any ads or in-app purchases on your iPhone.

In the following section, we’ll look at each of the Smart Benefits in more detail.

EE Smart Benefits

Apple Music

If you choose Apple Music as your Smart Benefit on EE, you’ll get access to Apple’s online music streaming service. This works in a very similar way to Spotify, giving you access to more than 60 million songs to stream on-demand wherever you are.

You can listen to Apple Music on your iPhone or Android device, as well as on other compatible devices like your PC and smart TV. For more information, see EE’s Apple Music webpage.

Even if you don’t choose Apple Music as your Smart Benefit, you can still get 6 months of free Apple Music from EE. Alternatively, Apple offers a 3 month free trial through their website (no need to be an EE customer).

BT Sport Ultimate

For fans of Premier League football and other sports, BT Sport Ultimate is a popular option for the inclusive Smart Benefit on EE Smart plans.

This BT Sport benefit allows you to watch live and on-demand content from BT Sport 1, BT Sport 2, BT Sport 3 and BT Sport ESPN. On these channels, you’ll be able to watch live sporting action from the Premier League, Champions League, Bundesliga, WWE, UFC, boxing and more.

For customers joining an EE Smart plan from the 27th May 2020 onwards, access to the BT Sport Ultimate channel is also included. This allows you to watch selected live sporting action in 4K ultra-HD quality and with support for HDR (high dynamic range).

The BT Sport benefit only includes access to the BT Sport app on your EE smartphone. If you want to watch BT Sport on a larger screen (e.g. via Chromecast, Airplay or a compatible smart TV), you can get the BT Sport Large Screen Access add-on. This will cost you an extra £5/month (free for the first three months).

Even if you don’t choose the BT Sport benefit, it’s still possible to get 3 months of free BT Sport with Large Screen Access. This is available to all EE Pay Monthly customers – just text SPORT to 150. After the first 3 months, it costs £10/month for access to the BT Sport mobile app and £15/month for access to BT Sport with Large Screen Access.

For more information, see our guide on the cheapest way to get BT Sport.

Roam Abroad Pass

EE’s Roam Abroad Pass allows you to use your mobile plan allowances when travelling in 47 European destinations and 5 other destinations (the United States, Canada, Mexico, Australia and New Zealand).

If you have the Roam Abroad Pass, you’ll be able to use your minutes, texts and mobile data when abroad (up to a maximum of 50GB per month if your plan comes with more than 50GB data).

Compared to EE’s normal international roaming rates, this can save you a fair bit of money. For instance, you’ll normally need to pay £2/day to use your allowances in another European country (this charge will be introduced from January 2022). Outside Europe, you’ll normally pay even more. For instance, you’ll pay £4.80/day for 500MB of data in the USA plus £1.25/minute and 62p/text. With the Roam Abroad Pass, you won’t need to pay this as it will be included in your Smart Benefit.

The Roam Abroad Pass replaces the Roam Further Pass which was available prior to July 2021.

Video Data Pass

EE’s Video Data Pass allows you to stream video from 12 selected apps and services without it counting towards the download limit on your plan.

If you choose the Video Data Pass as your Smart Benefit, it’ll cover data usage from the following apps and services:

  • Netflix
  • Amazon Prime Video
  • BT Sport
  • MTV Play
  • TV Player
  • BBC iPlayer
  • BBC iPlayer Kids
  • YouTube
  • YouTube Kids
  • BritBox
  • Twisted Mirror
  • My5

It’s important to note that the Video Data Pass doesn’t give you a subscription to the service itself. For instance, you’ll still need to pay a subscription fee to Netflix before you’re able to watch it. However, all of your data usage through the Netflix application will be covered by EE’s Video Data Pass.

Apple TV+

Apple TV+ is an online streaming service from Apple. It works in a very similar way to Netflix, Prime Video and Disney+. If you choose Apple TV+ as your Smart Benefit on EE, you’ll get access to “award-winning series, compelling dramas, ground breaking documentaries and more”. This includes exclusive Apple Original series.

You can stream from Apple TV+ on a range of devices including your iPhone, iPad, Apple TV, a compatible smart TV or a compatible console. If you want to watch it on an Android device, you’ll need to stream it through your web browser as an app isn’t currently available.

For this reason, EE only offers Apple TV+ as a Smart Benefit option on their iPhone plans and on their Full Works SIM card.

Apple Arcade

Apple Arcade is a Smart Benefit that gives you access to more than 100 games. According to Apple, the list of games includes “brain-teasers, magical quests, endless runners, sports games, beloved classics and more”. You can play these games either online and offline, without any ads or in-app purchases.

If you choose Apple Arcade as your Smart Benefit, you can use it on your iPhone, iPad, Mac or Apple TV device. Unfortunately, it isn’t possible to use Apple Arcade on an Android device so EE only offers this as a Smart Benefit option on iPhone plans and on the Full Works SIM card.

SIM Only Deals with Smart Benefits

At present, you can get an EE SIM-only deal with one Smart Benefit included from £28 per month:


Alternatively, if you choose the Full Works SIM card from EE, you’ll get a choice of three inclusive Smart Benefits from £41 per month:

Full WorksUnlimitedUnlimitedUnlimited£41.00

It’s also possible to get a range of smartphones on EE with a Smart Benefit included in the price.

Old Smart Benefits

In the past, EE has also offered a number of other Smart Benefits (previously known as Swappable Benefits) on their plans:

  • BritBox: This gave you an inclusive subscription to BritBox for the entire length of your contract. BritBox is an online streaming service with “the best of British entertainment from the BBC, ITV, Channel 4 and Channel 5”. This was available on plans purchased before the 7th July 2021.
  • Amazon Prime Video: This gave you an inclusive subscription to Amazon’s Prime Video service for the length of your plan. This was available on plans purchased before the 7th July 2021.
  • Music Data Pass: This gave you unlimited data for use on Apple Music, Deezer, Tidal and Spotify. It doesn’t cover the underlying subscription fee for the service. The Music Data Pass was available on plans purchased before the 27th May 2020.
  • Gamer’s Data Pass: This allowed you to use the following apps and games without it counting towards your download allowance: Twitch, Pokémon Go, Harry Potter: Wizards Unite, Star Wars: Galaxy of Heroes and FIFA Mobile. The Gamer’s Data Pass was available on plans purchased before the 27th May 2020.

Unfortunately, it’s no longer possible to choose these as your Smart Benefit on new EE price plans. Existing customers who already have the Smart Benefit on their plan can continue to use it for the remainder of their contract.

Frequently Asked Questions

What are Smart Benefits?
If you choose a selected Pay Monthly plan on EE, you’ll get a Smart Benefit included in the price. This will either give you access to some content or an additional feature on your plan for the entire duration of your contract:
  • Apple Music
  • BT Sport Ultimate
  • Roam Abroad Pass
  • Video Data Pass
  • Apple TV+
  • Apple Arcade

You can learn more about the individual Smart Benefits.

How do EE Essential plans differ from EE Smart plans?
If you choose an EE Essential price plan, you won’t get any Smart Benefits included in the price. Additionally, if you purchased your EE Essential price plan before the 1st May 2019, you would have been limited to a maximum download speed of 60Mbps.

Prior to the 7th July 2021, customers with an EE Smart plan would also get Reserve Data included (unlimited data with a maximum download speed of 2Mbps when their core data allowance runs out). EE now offers Stay Connected data to all customers (unlimited data with a maximum download speed of 0.5Mbps).

How do EE Full Works plans differ from EE Smart plans?
In the UK, EE offers a Full Works plan on the iPhone and as a SIM-only plan. It gives you “3 Smart Benefits included” such as Apple Music, Apple TV+ and Apple Arcade. You’ll also get unlimited data included on your Full Works plan.

More Information

For more information on Smart Benefits, please see EE’s official website.

Your Comments 40 so far

We'd love to hear your thoughts and any questions you may have. So far, we've received 40 comments from readers. You can add your own comment here.

  • Steve Sawyer said:

    Hi Ken
    Do you know if EE has stopped 12 months SIM only – especially big data? 12 months big data disappeared, now all 12months SIM only has gone!

    • Hi Steve,
      Thanks for your comment. The 12-month plans are still around but I don’t believe EE openly sells them on site. They do, however, still make it available in some comparison tables (e.g. see here – you can get 10GB for £10 on a 12-month plan).
      Hope this helps,

      • Thanks Ken. My contract is up soon; will be interesting to see if EE offer existing customers 12 months big data tariffs not publically available on their site

  • Richard Bradbrook said:

    With an essential plan you get 3 months bt sport. Once your 3 months are up, is there an option to pay monthly to keep the BT sport app? And how much is it?
    I’m looking at buying a nw phone via a 3rd party app as they’re a lot cheaper but they only come with the essential plan and was wondering if I could continue watching bt sport once my 3 months is up.

    • Hi Richard,
      Thanks for your comment. Yes, you can pay £10/month for the BT Sport app or £15/month for the BT Sport app with Large Screen Access. There’s a bit more info in my guide to BT Sport deals.
      Hope this helps,

    • Hi Dan,
      Thanks for your comment. I believe EE’s 4G SIM Only plans are still limited to 60Mbps. At least, it still seems to mention a 60Mbps speed limit when you look at their latest SIM-only plan price guide (dated October 2020), at the top of page 5. Do let me know if you’ve found information to the contrary however!

      • Very odd, I get about 100 down consistently with speedtests on my EE essentials plans (2x £10 for 10GB and 1x £15 for 25GB). Perhaps this speed cap is no longer enforced or maybe the uswitch exclusive plans don’t have any speed caps?

        • Hi Dan,
          Interesting! I’ll see if there’s anything else I’m able to find out from EE. Given their price guide still refers to a 60Mbps speed limit, I imagine they have the right to impose this speed limit if they want. Saying that, it might be that they don’t enforce this limit, or perhaps they only enforce it in certain situations (e.g. in busy areas where the 4G network is more congested).

  • Michael Arulanantham said:

    Evening Ken,

    Thanks for your informative and well written article. Could you confirm the following, please:

    If I bought an EE 24 month Essential plan with a 4G phone then placed that sim card in a 5G phone at a later date would I be able to use 5G?


    • Hi Michael,
      Thanks for your comment. Yes, I believe this should be possible as long as your EE Essential plan supports 5G coverage and as long as it isn’t limited to 4G coverage only. I believe all EE Essential contracts taken out today are now 5G-ready, but worth double-checking before you buy just in case!

  • I was given conflicting advice from 2 different EE customer services representatives regarding the use of Smart Plans in USA. The last one said the Roam Further Pass could only be used for up to 3 months in one go and then just for one day the phone had to be used in the UK. Is that correct? My son is starting University in the USA and it would appear the only option is for him to get a local SIM when he’s out there.

    • Hi Mark,
      Thanks for your comment. With EE’s Roam Further Pass, you’ll need to meet the “stable links policy” as detailed in their terms and conditions. I believe they look at the balance of your usage over a 4-month period, over which the majority of your time should normally be spent in the UK. If you don’t meet this requirement, they may apply a surcharge to your usage abroad.
      For a long-term university course in the USA, it’s likely he’ll therefore require a US-based SIM card at some point.
      Hope this helps,

    • Wendy Adamson replied:

      Hi Mark! What did you do in the end re: SIM card for the USA? My son is also about to start uni in USA and I’m trying to find a SIM he can use there and back home! It’s a minefield!

  • Just seen a USwitch deal for EE at £10 for 10GB which looks reasonable.

    It appears to be the Essential Plan though. Is the speed restriction of 60Mbps an issue still? What would the speed be if not capped?

    • Hi Graham,
      Thanks for your comment. Yes, there’s still a 60Mbps speed limit on non-EE Smart SIM-only deals. To be totally honest, however, this won’t really make a huge difference as you can do pretty much everything you need to do with only 10Mbps. On EE Smart, you can get up to 450Mbps on 4G and up to 1000Mbps on 5G. Typical download speeds are normally around 30Mbps on 4G and around 200Mbps on 5G.

  • It’s a great comparison you have done, bravo! However when you read the terms and conditions from EE it still says the essential plans getting “up to 60mbps” instead of the fastest, only Smart plans do.

    • Hi Charlie,
      Thanks for your comment. I believe the speed restrictions have been removed for new EE Essential plans? At least, this is what I understand from the EE website – I’m not sure if they’ve updated all of their terms and conditions to reflect this. Let me know if I’m mistaken!

  • Companies like etc used to sell EE’s Essential and Max plans – but now they only offer the Essential plan and not EE’s new Smart plans. Does anybody know if EE are keeping the Smart plans just for themselves to sell, and all other companies can only sell the Essential plan?

  • shahrukh khan said:

    EE has launched smart plan, customers will get multiple benefits, however earlier they can use roam further and BT sport now they can use only one of them what if someone is in abroad like in USA and wants to use roam furthrer plus Video data pass….

    My second question is why Smart plan starts from £50 per month that is bit costly it means only people with good money can use this benefit there should be something that every people can use. I know we have Essential plan but that will not give us service plan benefit nor swappable benefit.

    • Hi Shahrukh,
      Yes, agreed – it is a shame that only one of these benefits can now be held at a given time, whereas previously you could have both on EE Max. On the flip side, the good thing is you can easily swap your benefits at any time. For instance, you could enable “Roam Further” just before your trip abroad, and then swap back to a different benefit once you get home. There’s a bit of extra faff to do this, but it means the Roam Further add-on doesn’t need to permanently occupy your choice of a Swappable Benefit.

    • Hi Peter,
      Thanks for your comment. I believe the price bands for EE Essential and EE Max differ depending on the handset you choose. For this reason, you could still be on an Essential contract when purchasing certain handsets on a fairly expensive plan!

  • Hi, you state here that ‘Customers on EE Essential will have access to double-speed 4G…..’. I have just spoken with EE and they say that isn’t the case. Double speed 4G (up to 60Mbps) is reserved for 4GEE plans, not 4GEE Essential which is only a max 20Mbps. They also mention 4GEE Max is up to 90Mbps if you are in the right city area.
    4GEE Essential roaming speed is hopeless and has been highlighted on SuperShoppers (TV Show) this year. I have tried to use in the past in Spain and couldn’t even download a simple new app – it was taking hours!! EE announced that they would lift this restriction (which is called ‘standard 4G’ abroad) but I spoke with a friend yesterday in Marbella who has an Essential SIM and he confirms the DL speed is not useable, so either they are lying about the ‘upgrade’ for roaming or it just isn’t deployed in Spain. Incidentally I use a 4GEE plan I find UK & roaming speeds OK and would recommend but of course people buy the Essential plans because it seems to offer a lot for the price, but beware – it just doesn’t…….

    • Hi Mark,
      Thanks for your comment. In the past, it definitely used to be the case that EE would restrict ‘4GEE Essential’ plan customers to a maximum speed of 20Mbps. When EE decided to “simplify” their tariffs a while back, this was increased to 60Mbps on the newer ‘EE Essential’ plans (previously they used to have three tiers of tariff capped at 20Mbps, 60Mbps and uncapped speeds – they now have 60Mbps and uncapped speeds). I’m not sure if customers on the older ‘4GEE Essential’ plans were given the increase in speed, or if this was only given to new customers who joined after the refresh.
      With regards to data speeds when using your mobile phone abroad, thanks for sharing your experiences on this. I won’t comment as I haven’t tested data speeds abroad on an Essential plan myself, but I hope this will be helpful to other readers of the website 🙂
      Thanks again,

  • Just put my wife on EE essentials plan 10 G with new upgrade phone
    EE to use in Europe is included is it also able to be used off the plan in USA SHE S GOING TO NEW YORK IN JULY

  • Hi Ken

    Do Ee have any plans with more data than 25gb? (Max)

    I like downloading roms and used my data up last month! £12 for an extra 5gb to tide me over

    • Hi Roman,
      I believe EE does offer up to 60GB per month (and occasionally, up to 100GB if you purchase selected handsets). As an alternative, if you do need just 5GB extra each month, it might be worth having a look at EE home broadband (this will give you an extra 5GB of data every month on your EE mobile phone plan).

  • My sim only Max plan is almost at the end of it’s contract and I went into an EE shop to enquire if they had any better deal to offer (I like the Max plan as it offers five added countries as well as EU roaming). I was told that the Max plan offering five extra countries had been discontinued, although this does not seem to be the case on EE’s website. Is this true?

    • Hi John,
      Many thanks for your comment. Yes, unfortunately, the Max plan was discontinued for SIM only tariffs on the 7th February 2018. All of EE’s SIM Only plans now map on to EE Essentials in terms of their feature set (e.g. up to 60Mbps download speed, free EU roaming only, etc). If you want the added speed and inclusive roaming of EE Extra, you’ll now need to buy a handset on a 24-month plan.

      • Thanks for explaining that. Very helpful. The simple answer, then, is to keep the sim on a rollover basis and get all the benefits of roaming in five extra countries and higher speeds etc until EE come up with a better offer. Thanks again.

  • I am a frequent traveller to Europe and the USA. I became frustrated with Three’s feel at home as it restricts you to only a 3g service in the states. It’s shamefully slow and unreliable on either Tmobile or At&t. I recently took advantage of an offer from EE for a 4GEE max contract costing me £26 a month. Sim only. I am currently in the USA reading your article and I’m pleased to say that I am obtaining 4G coverage almost everywhere I go. The phone truly works as well it is it does back in the UK.

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