Superdrug Mobile offers 4GB of data along with unlimited minutes and texts for £10/month.

Superdrug, the UK retailer, has just launched a mobile phone plan in the UK for £10/month. Offering 4G coverage from the Three network, Superdrug Mobile offers a single £10/month plan with unlimited minutes, unlimited texts and 4GB of data.

The benefits of Superdrug Mobile include being able to roll-over unused data for up to two months, and earning double points on all of your spending at Superdrug. You’ll also receive £10 of free Health & Beautycard points when you sign up and activate your SIM card, which will essentially pay for your first months usage.

In this article, we’ll review Superdrug Mobile including the £10/month SIM-only plan and the various data add-on packages. We’ll also discuss some of the benefits of the network, the level of coverage you can expect and how to keep your existing phone number.

Pricing & Tariffs

SIM-Only Plans

On Superdrug Mobile, there is only one SIM-only plan, costing £10/month for unlimited minutes, unlimited texts and 4GB of data:

Superdrug MobileUnlimitedUnlimited4GB£10.00

The tariff is a one-month rolling plan, with voicemail, MMS picture messages and EU roaming all included in the price. There is no credit check required when signing up to the plan.

If you run out of data mid-month, you can buy one of the three additional data add-ons:

  • 1GB of extra data for £2/month
  • 2GB of extra data for £3/month
  • 4GB of extra data for £5/month

This essentially means you can have up to 8GB of data for £15/month (in addition to any data that’s been rolled over from a previous month’s allowance).

Data Rollover

Superdrug Mobile offers data rollover as part of their plan, meaning your unused data can rollover for up to 2 calendar months. This means, for instance, if you only use 3GB of data in a given month, the remaining 1GB will roll-over to give you a 5GB allowance the following month (4GB plus the 1GB roll-over).

As an alternative to Superdrug’s data rollover, it may also be worth considering Smarty (another mobile network using coverage from Three). With Smarty, you’ll also pay £10/month for 4GB of data, but you’re given a discount for unused data at the rate of £1.25/GB (potentially a bit more useful if you normally have fairly low data usage).

Health & Beautycard Points

When signing up to Superdrug Mobile, you’ll receive your first months’ payment (£10) back in Superdrug Health & Beautycard points. According to Superdrug, this should normally happen within 5 working days of you activating your SIM card.

As an active customer of Superdrug Mobile, you’ll also receive double points on your spending at Superdrug whilst you have an active Superdrug Mobile plan. This means receiving 2 points (worth 2p) for every £1 you spend, so it’s equivalent to an extra 1% back on all of your spending at Superdrug.

Comparison to Alternatives

In our opinion, Superdrug is offering a very competitive deal at the £10/month price point with the 4GB of data on a 1-month rolling deal.

If you’re shopping around, it might be possible to find a slightly cheaper deal (e.g. on iD Mobile from the Carphone Warehouse). Alternatively, you can choose a mobile network with added flexibility e.g. on giffgaff where you can change goodybags every month and where you’ll get an extra 1GB of data once you’ve been a customer for three months.

The following table shows a selection of comparable SIM-only deals:

iD Mobile500Unlimited4GB£8.00
1 month
iD MobileUnlimitedUnlimited5GB£9.00
1 month
Tesco Mobile2,0005,0005GB£10.00
12 months
Superdrug MobileUnlimitedUnlimited4GB£10.00
1 month
24 months
18 months
12 months
12 months
24 months
Tesco Mobile5,0005,0005GB£15.00
12 months
12 months
1 month
12 months
1 month
To show you the most relevant plans, 8 similar but more expensive plans have been hidden. .

For more information, please see our full guide to SIM-only tariffs in the UK.

Network & Coverage

3G & 4G Coverage from Three

Superdrug Mobile is a virtual network operator, piggybacking on coverage provided by the Three network. This means customers using the Superdrug Mobile service will receive the exact same coverage as customers on Three.

At the time of writing, Superdrug claims 98.3% population coverage for 3G coverage and 99.8% population coverage for 4G. Before signing up to the Superdrug Mobile service, we strongly recommend checking the coverage in your area on the Superdrug website:

Check Superdrug Mobile coverage ( →

It’s worth noting, that just like Three, Superdrug Mobile doesn’t offer 2G coverage. This means you’ll need to use a mobile phone that at least supports 3G technology.

According to Superdrug, they don’t apply data shaping or network throttling on their service. Superdrug and Three share the same parent company, CK Hutchinson.


Tethering or personal hotspot refers to the process of sharing your mobile internet connection with other devices (e.g. with your laptop or tablet).

On Superdrug Mobile, you can tether or use personal hotspot without any restrictions. This is confirmed on the Superdrug Mobile website:

Your data is yours to use how you want. You can tether and use your phone as a mobile hotspot with your full allowance if you want to – enjoy!

For more information, see our guide to tethering and personal hotspot on UK mobile networks.

International Coverage

On Superdrug Mobile, it’s possible to use your mobile phone in Europe at no extra charge. If you’re travelling outside of Europe, it’s still possible to use your phone but you’ll need to buy a cash add-on before you depart.

For more information, see our full guide to travelling abroad with your mobile phone.

Keeping Your Phone Number

If you’re leaving another network to join Superdrug Mobile, it’s a straightforward process to keep your existing phone number.

To start off, contact your current mobile network and ask them for a PAC Code. This is a nine-digit code that authorises the transfer of your phone number to Superdrug. It must be provided to you free of charge within 2 hours of your request.

Once you have the PAC Code from your old network, you can order your new SIM card from the Superdrug Mobile website. Once it arrives, you should enter your PAC Code on the Superdrug website following these instructions.

For a step-by-step guide on transferring your phone number to Superdrug Mobile, please select your current mobile network from the drop-down menu below:

PAC Code Finder: Transfer Your Phone Number to Smarty

Select your current mobile network:

  More Options

For more information about transferring your phone number between networks, please see our guide to using a PAC Code.

More Information

For more information, please see the official Superdrug Mobile website.

Your Comments 29 so far

We'd love to hear your thoughts and any questions you may have. So far, we've received 29 comments from readers. You can add your own comment here.

  • I’m with superdrug and I’m shocked at how people thinks its amazing. It’s the worst signal and loading pages since the 90s. I’m trying to get my pac code to move on to try id but have been hanging on the phone for 1 hour 32 minutes, so I’ve given up. I wouldn’t recommend at all. It’s slow and customer service is a joke.

    • Hi Daniel,
      Great question! I don’t think they’ve said anything about 5G yet, so fingers crossed but unfortunately I don’t have any information! 🙁

  • Hi I’m having trouble staying connected to the internet. I brought my sim yesterday and added another 4GB as I use my data alot for cycling. It keeps logging out on my ride and messed up my recording. And when at home is always saying no connection /no internet! It just wont stay connected. It’s a bit pain and disappointing. Is there something I need to do?
    Even sending this message has taken over 7 attempts

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