Mamma Mia offers low-cost eSIMs for visitors to Italy. Plans start from US$4.50 (~€4.20) and give you 4G & 5G coverage from Vodafone, Telecom Italia & Wind Tre.

If you're planning a trip to Italy, one of the easiest ways to use your cellphone whilst you're there is with a Mamma Mia eSIM.

You can get a Mamma Mia eSIM from US$4.50 (approximately €4.20) at Airalo. This will allow you to use your cellphone in Italy for up to 7 days. The Mamma Mia eSIM is available on a pre-paid basis for visitors to Italy and gives you an allowance of 4G & 5G mobile data to use whilst you're there.

In this article, we'll look at the Mamma Mia service in Italy, including how you're able to get it and the best Mamma Mia eSIM deals. We'll also look at the coverage available on a Mamma Mia eSIM, and the other ways of using your mobile phone in Italy (e.g. through international roaming).

Plans From: US$4.50 (~€4.20) for 7 days
Best Deals:
Compatible Devices:
  • Apple iPhone 11 and newer
  • Samsung Galaxy S20 and newer
  • Google Pixel 3 and newer
  • see more...
Coverage: 4G & 5G coverage (Vodafone, Telecom Italia & Wind Tre)
Voucher Code:
  • Save 10% on all Mamma Mia eSIMs using KEN10 (new customers only)
  • Save 5% using the KEN5 voucher code (existing Airalo customers)

Mamma Mia Plans

If you're looking for an affordable way to use your cellphone when travelling in Italy, you can get a Mamma Mia eSIM from only US$4.50 (approximately €4.20) for 7 days usage.

To get a Mamma Mia eSIM, you'll need to have an eSIM-compatible device such as the iPhone 11, Galaxy S20, Pixel 3 or later devices. You can then order your Mamma Mia eSIM through the Airalo app with instant delivery direct to your phone. There's no need to queue at the airport or to register the Mamma Mia eSIM with your ID, saving you lots of time.

The following table shows the eSIM plans that are currently available from Mamma Mia in Italy:

valid for 7 days
valid for 15 days
valid for 30 days
valid for 30 days
valid for 30 days
valid for 30 days

As a special offer for May 2024, you can get a 10% discount on all Mamma Mia eSIMs. Simply enter the KEN10 voucher code at checkout. This offer is only available if you're new to Airalo.

If you've already used an Airalo eSIM in the past, you can use the KEN5 voucher code to get a 5% discount on your plan.

See all Mamma Mia eSIM deals →

Once you've ordered your Mamma Mia eSIM, it will only activate when your cellphone actually connects to a supported network in Italy. This means the validity period will only begin when you actually land in Italy and turn your cellphone on.

Your Mamma Mia eSIM works with the dual-SIM function on most modern smartphones. This means you can use your regular SIM card alongside the Mamma Mia eSIM (e.g. to receive incoming phone calls and text messages on your normal phone number).

Alternatives to Mamma Mia

The main disadvantage of Mamma Mia is the fact you're getting a data-only service on the eSIM. You will not get a local phone number in Italy when you're using the Mamma Mia eSIM in your phone.

If you'd like to call or text whilst you're travelling in Italy, you'll need to use your normal SIM card instead (on which international roaming fees may apply). Alternatively, you can side-step these charges by making your calls through WhatsApp or other similar apps.

If you're looking for a more fully featured SIM card with a local phone number in Italy (starting with +39), you could consider getting a regular prepaid SIM card upon arrival instead. This will involve some additional hassle (e.g. queuing up at the airport to get your SIM card, a registration process for the SIM card, etc) but it can be preferable and better suited for longer-term use in Italy.

Mamma Mia Coverage

If you're using a Mamma Mia eSIM, you'll have access to 4G & 5G mobile coverage in Italy. This is provided by the following partner networks:

Coverage ProviderNetwork TypeCoverage Area
Vodafone4G LTEItaly
Telecom Italia4G & 5GItaly
Wind Tre4G LTEItaly

There's no international roaming available on a Mamma Mia eSIM. Therefore, you won't be able to use it outside of Italy. If you're planning to visit multiple countries on your trip, you may need to get a separate eSIM for the other countries you visit.

Other Airalo eSIMs

Airalo's Mamma Mia eSIM can only be used in Italy.

If you're planning to visit multiple countries on your trip, you could consider getting a Eurolink or Discover eSIM. These eSIM plans will work in Italy, as well as a number of other countries.

Eurolink eSIM

Airalo's Eurolink eSIM will also work in Italy, giving you 4G & 5G coverage from Vodafone, TIM & Wind Tre. In addition, you'll be able to use it in 38 other countries. The Eurolink plans start from US$5 for 1GB of data:

valid for 7 days
valid for 30 days
valid for 30 days
valid for 30 days
valid for 90 days
valid for 180 days

Discover eSIM

Airalo's Discover eSIM will also work in Italy, giving you 4G & 5G coverage from WINDTRE, TIM & ILIAD. In addition, you'll be able to use it in 125 other countries. The Discover plans start from US$9 for 1GB of data:

valid for 7 days
valid for 15 days
valid for 30 days
valid for 60 days
valid for 180 days
valid for 365 days

Discover+ eSIM

The Discover+ eSIM works in a very similar way to the Discover eSIM, also allowing you to use your mobile phone in Italy. However, it adds the ability for you to make and recieve phone calls and SMS text messages on your eSIM. You'll be assigned a +43 phone number (based in Austria) to use for calling and texting.

The Discover+ plans currently start from US$15 for 10 minutes, 10 texts and 1GB of data:

valid for 7 days
valid for 15 days
valid for 30 days
valid for 60 days
valid for 180 days
valid for 365 days

Other Country Specific eSIMs

You can also buy other country-specific eSIMs from Airalo, including the following:

For more information, read our Airalo review.

More Information

For more information about Mamma Mia, please see the Airalo website.

Your Comments 4 so far

We'd love to hear your thoughts and any questions you may have. So far, we've received 4 comments from readers. You can add your own comment here.

  • Hi Ken
    Love this site!
    I’m off to South Africa in Feb 24 and I have a EE contract, they however do not cover that Country in their Data Roaming, what is the best way I can use my phone over there please?
    Get a sim when I land or do you know any other deals

  • I just arrived in the USA and Airalo is amazing – I bought the the sim on the airport wifi, and had it fully set up and on the network before I got to LAX baggage claim! So easy, no paperwork, didn’t need to find a shop/kiosk, queue, open up the phone or any of that nonsense. Also with dual sim capability I’m still able to use my British number for receiving sms/iMessage.

    It’s good coverage too, and it automatically swaps between AT&T or T-Mobile depending on the area. I’d highly recommend it and look forward to using it in other places in the future.

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