Best Places To Buy A Moto E4 & Moto E4 Plus: The UK’s Cheapest Deals

August 17th, 2017

The Moto E4 is available to buy in the UK from £120 unlocked. We compare the UK’s cheapest Moto E4 and Moto E4 Plus deals.

If you’re looking for a well-priced, affordable Android smartphone, Motorola’s new Moto E4 handsets are a great choice. With a metallic design, fingerprint security and a quad-core processor, the handsets cram a lot of features into a very affordable budget.

This year, there are two handsets to choose from in the Moto E family. The standard Moto E4 has a 5.0-inch screen and starts from £120 SIM-free and unlocked. Meanwhile, the larger Moto E4 Plus has a 5.5-inch screen and almost double the battery capacity at 5,000mAh. This has led reviewers like Android Police to state the Moto E4 Plus is “dangerously close to the perfect budget phone”, with the handset currently selling for about £150 unlocked.

In this article, we’ll look at the best value deals for buying a Moto E smartphone in the UK. We’ll start by looking at the best deals for buying an unlocked Moto E4 and Moto E4 Plus. We’ll then go on to compare the best value deals on Pay As You Go and on a 24-month Pay Monthly contract.

SIM-Free & Unlocked

The simplest and best way to buy a new Moto E is to get it SIM-free from an electronics retailer. As you’re getting a handset that’s already unlocked, you’ll be able to use it on the mobile network of your choice.

Once you have a SIM-free handset, you can order a free Pay As You Go SIM card to use in the handset. Alternatively, you can take advantage of a low-cost SIM-only deal or you can stay on your current tariff by placing your existing SIM card into the Moto E4.

Cheapest Moto E4 Retailers

The Moto E4 and Moto E4 Plus are Motorola’s latest-generation entry-level smartphones.

In general, you’re best off buying your Moto E4 direct from Motorola through their online store. A £10 discount is available online, along with free delivery, when you enter the UKWELCOME10 voucher code during checkout. This brings the price of the handset down to £119.98 for the Moto E4 and down to £149.95 for the Moto E4 Plus.

If you’re an Amazon Prime member wanting to buy the Moto E4 Plus, a slightly cheaper option is shopping at Amazon.co.uk. You can buy the Moto E4 Plus for £147.50 but this is an exclusive deal for Amazon Prime subscribers (requires a separate subscription of £7.99/month, or a 30-day free trial is available here). Alternatively, John Lewis also have a very competitive price of £149 for the Moto E4 Plus.

The Moto E4 can also be purchased from a range of other retailers including Argos, Very and Clove:

Retailer Moto E4 Moto E4 Plus
16GB / 2GB 16GB / 3GB
Motorola Direct £119.98 with voucher
with £10 voucher*
£149.95 with voucher
with £10 voucher*
Amazon.co.uk £128.95 £147.50
Prime exclusive**
John Lewis £129.95 £149.00
Argos £129.95 £169.95
Very £129.99 £159.99
Clove £129.00 £169.00

* On Motorola Direct, use the UKWELCOME10 voucher code for a £10 discount. Students can get a further 10% off by verifying their status through this page.
** Only available to Amazon Prime subscribers.

Along with your Moto E smartphone, it may also be worth considering buying a micro-SD card. With both the Moto E4 and Moto E4 Plus, you can add a micro-SD card of up to 128GB in size. Combined with the 16GB of built-in storage, this can give you a total of up to 144GB of storage.

You can currently buy a 32GB micro-SD card for approximately £12, a 64GB micro-SD card for about £20 and a 128GB micro-SD card for approximately £40.

If you need even more storage, it’s worth considering an upgrade to the Moto G5 which can take up to 256GB of additional storage (for a total of up to 288GB).

Pay As You Go

If you’d like to use the Moto E4 Plus on either Three or Vodafone, you can save a little bit of money by buying the handset directly from them. You’ll be getting a subsidised handset so the price will be a little lower than if you were purchasing it SIM-free. In exchange, you’ll normally need to make a minimum initial top-up of £10 or more when buying on Pay As You Go.

At present, Vodafone offers the lowest price for a Moto E4 Plus on Pay As You Go. You can get the handset for just £130, plus an initial top-up of £10. The handset will come on Vodafone’s Big Value Bundles where a £10 top-up will give you 200 minutes, unlimited texts and 1GB of internet.

Alternatively, Three sells the Moto E4 Plus for £139.99, plus an initial top-up of £10. You’ll get the handset on Three’s 321 tariff, with the option of buying All-in-One bundles (e.g. £10/month for 3000 minutes, 3000 texts and 1GB of data).

Mobile Network Moto E4 Moto E4 Plus
16GB / 2GB 16GB / 3GB
Vodafone £130.00
Three £139.99
EE Get it SIM-free and then order a free EE SIM card.
giffgaff Get it SIM-free and then order a free giffgaff SIM card.
O2 Get it SIM-free and then order a free O2 SIM card.

If you’d like to use the normal Moto E4 on Pay As You Go, you should order it on a SIM-free and unlocked basis. You should also order the Moto E4 on a SIM-free basis if you’d like to use it on any other Pay As You Go mobile network (e.g. on ASDA Mobile or Virgin Mobile). You can order a free Pay As You Go SIM card via this page to slot inside your unlocked Moto E4 or Moto E4 Plus.

Pay Monthly

  • Three
  • Vodafone

If you’re looking to get the Moto E4 Plus, it’s also possible to get it on a 24-month contract from Three or Vodafone. Both networks offer the handset with no upfront cost when you take it on a 24-month agreement.

Alternatively, if you’d like to use the handset on any other network, you can buy it SIM-free and choose a SIM-only deal.

With 500MB of Data

If you only want to access the mobile internet very occasionally, you can get the Moto E4 Plus on entry-level tariffs with 500MB of data per month. For this, you’ll typically pay in the region of £16 to £20 per month:

NetworkMinutesTextsInternetUpfrontMonthlyTotal Cost
Three300Unlimited500MB£0.00
upfront
£16.00
monthly
£384.00
Vodafone500Unlimited500MB£0.00
upfront
£19.00
monthly
£456.00

With 1GB of Data

Realistically, we’d recommend choosing a tariff with at least 1GB of data per month as an absolute minimum. This will allow you to use the internet when you’re on-the-go, with typical tariffs costing you in the region of £20 to £25 per month:

NetworkMinutesTextsInternetUpfrontMonthlyTotal Cost
ThreeUnlimitedUnlimited1GB£0.00
upfront
£19.00
monthly
£456.00
VodafoneUnlimitedUnlimited1GB£0.00
upfront
£23.00
monthly
£552.00

With 4GB of Data

If you’d like to use the mobile internet and applications regularly on-the-go, you can choose a contract with about 4GB of data per month. Typically, the best deals in this area are available on Three with substantially lower monthly costs compared to Vodafone:

NetworkMinutesTextsInternetUpfrontMonthlyTotal Cost
ThreeUnlimitedUnlimited4GB£0.00
upfront
£22.00
monthly
£528.00
VodafoneUnlimitedUnlimited4GB£0.00
upfront
£29.00
monthly
£696.00

For more information, please see the Three and Vodafone websites for a full list of their Moto E4 Plus tariff offerings.

Before joining any mobile network on a 24-month contract, we strongly recommend first checking the coverage in your area. Please select the mobile network you’d like to join in order to see an online coverage map:

  • EE
  • giffgaff
  • O2
  • Tesco Mobile
  • Three
  • Vodafone

Which Moto E?

Moto E4 VS Moto E4 Plus

The Moto E4 Plus is substantially larger than the Moto E4.

This year, Motorola is offering a choice of two handsets in the Moto E family: the Moto E4 and the Moto E4 Plus.

The two handsets share more in common than they differ from each other. For instance, you’ll get the same metallic design, the same quad-core processor, the same Android 7.1 operating system and the same 4G connectivity. There are, however, a couple of key differences that make the Moto E4 Plus a better and more powerful device compared to the Moto E4:

  • The Moto E4 Plus has a larger display. The screen on the Moto E4 Plus measures 5.5-inches along the diagonal. This compares to the 5.0-inch screen on the standard Moto E4. In both cases, you’ll get a screen at full-HD resolution (1280×720 pixels). This gives the normal Moto E4 a slightly higher pixel density of 294 pixels per inch (294 ppi) compared to 267 ppi on the Moto E4 Plus.
  • The Moto E4 Plus has a better camera. On the Moto E4 Plus, you’ll get a higher-quality 13-megapixel camera. This gives sharper and better quality photos compared to the normal Moto E4 which has just an 8-megapixel camera.
  • The Moto E4 Plus has a substantially larger battery. Perhaps the most noteworthy feature of the Moto E4 Plus is its giant 5,000mAh battery. This has almost double the capacity of the Moto E4’s 2,800mAh battery giving you substantially longer battery life (perhaps even lasting for two days).
  • The Moto E4 Plus has more RAM. You’ll get 3GB of RAM on the Moto E4 Plus instead of 2GB of RAM. This should give you better performance when multi-tasking and running multiple applications.

The following table compares the Moto E4 to the Moto E4 Plus:

Motorola Moto E4
Motorola Moto E4 Plus
Release Date2017, Entry Level2017, Entry Level
SoftwareGoogle Android 7.1Google Android 7.1
Display
Size5.0-inch display5.5-inch display
TypeLCDLCD
Resolution1280x720 pixels1280x720 pixels
Pixel Density294 pixels per inch267 pixels per inch
Camera
Rear Camera8 megapixels13 megapixels
Auto-Focus
Flash LED flash LED flash
OIS
Front Camera5.0 megapixels5.0 megapixels
Internals
ProcessorMediaTek MT6737MediaTek MT6737
Speed1.3GHz quad-core1.3GHz quad-core
Internal Storage16GB16/32GB
External Storage Up to 128GB micro-SD Up to 128GB micro-SD
Handset Weight151g198g
Battery2,800mAh5,000mAh
Mobile Networks
3G Networks Up to 42Mbit/s Up to 42Mbit/s
4G Networks
SIM Card TypeNano SIMNano SIM

Moto E VS Moto G

Costing about £40 more, the Moto G5 is Motorola’s mid-range handset.

The Moto E4 is Motorola’s entry-level smartphone. It sits below the mid-range Moto G5 smartphone which costs about £40 to £50 more. Some of the key differences between the Moto E4 and Moto G5 include:

  • The Moto G5 smartphones have a full-HD display. With the Moto G5 and Moto G5 Plus, you’ll get higher-quality displays at full-HD resolution (1920×1080 pixels). This compares to the Moto E4 and Moto E4 Plus which have HD resolution screens (1280×720 pixels). The upgrade to a full-HD screen gives you more than twice as many pixels, so images and text should be a lot sharper on the Moto G5.
  • The Moto G5 has a more powerful octa-core processor. On the Moto G5, you’ll get a octa-core Snapdragon processor. This compares to the quad-core Mediatek processor of the Moto E4.
  • The Moto G5 smartphones tend to have better cameras. On the Moto G5, you’ll get a 13-megapixel camera. This compares to the more basic 8-megapixel camera on the Moto E4.

The following table shows a side-by-side comparison between the Moto E4 and Moto G5:

Motorola Moto E4
Motorola Moto G5
Release Date2017, Entry Level2017, Mid Range
SoftwareGoogle Android 7.1Google Android 7.0
Display
Size5.0-inch display5.0-inch display
TypeLCDLCD
Resolution1280x720 pixels1920x1080 pixels
Pixel Density294 pixels per inch441 pixels per inch
Camera
Rear Camera8 megapixels13 megapixels
Auto-Focus
Flash LED flash LED flash
OIS
Front Camera5.0 megapixels5.0 megapixels
Internals
ProcessorMediaTek MT6737Snapdragon 430
Speed1.3GHz quad-core1.4GHz octa-core
Internal Storage16GB16/32GB
External Storage Up to 128GB micro-SD Up to 256GB micro-SD
Handset Weight151g145g
Battery2,800mAh2,800mAh
Mobile Networks
3G Networks Up to 42Mbit/s Up to 42Mbit/s
4G Networks
SIM Card TypeNano SIMNano SIM

For more information about the Moto G5 and Moto G5 Plus, please see our guide to the UK’s best value Moto G deals.

About the Moto E

The Moto E family is Motorola’s line-up of entry-level smartphones. With pricing that starts from just £120 unlocked, the Moto E handsets are just a fraction of the price of an iPhone 7 or Galaxy S8.

For a highly-affordable price, the Moto E4 and Moto E4 Plus will give you a metallic design and the latest version of Google’s smartphone operating system, Android 7.1 Nougat. You’ll also get all of the essential features of a 2017 smartphone including a high-definition display, a quad-core processor and fingerprint security.

The Moto E compares as follows to the iPhone 7 and Galaxy S8:

Motorola Moto E4
Apple iPhone 7
Samsung Galaxy S8
Release Date2017, Entry Level2016, Flagship2017, Flagship
SoftwareGoogle Android 7.1Apple iOS 10.0Google Android 7.0
Display
Size5.0-inch display4.7-inch display5.8-inch display
TypeLCDLCDOrganic LED
Resolution1280x720 pixels1334x750 pixels2960x1440 pixels
Pixel Density294 pixels per inch326 pixels per inch570 pixels per inch
Camera
Rear Camera8 megapixels12 megapixels12 megapixels
Auto-Focus
Flash LED flash Quad-LED flash LED flash
OIS
Front Camera5.0 megapixels7.0 megapixels8.0 megapixels
Internals
ProcessorMediaTek MT6737Apple A10 FusionExynos 8895 Octa
Speed1.3GHz quad-core1.8GHz quad-core2.3GHz quad-core &
1.7GHz quad-core
Internal Storage16GB32/128/256GB64GB
External Storage Up to 128GB micro-SD Up to 256GB micro-SD
Handset Weight151g138g155g
Battery2,800mAh1,960mAh (14 hours talktime)3,000mAh
Mobile Networks
3G Networks Up to 42Mbit/s Up to 42Mbit/s Up to 42Mbit/s
4G Networks
SIM Card TypeNano SIMNano SIMNano SIM

For more information about the Moto E4 and Moto E4 Plus, please see the official Motorola website.

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About Ken

Ken Lo

My passion is helping people to get the most out of their mobile phone. I've been blogging at Ken's Tech Tips since 2005.

Aside from writing about mobile technology, my interests are in software development, digital marketing and physics. Outside of the blog, I work with numerous technology companies helping them to explain their product and helping them to market it to consumers. Please get in touch for more information.

Your Comments

We'd love to hear your thoughts and any questions you may have. So far, we've received 13 comments from readers. You can add your own comment here.

  1. Joy Carol said:

    Hi, what a great website and clear explanation. I have been looking for smartphone for husband BUT we live in Cuba where there is virtually no wifi and most young Cubans say Androids are better than Apple there, so trying to decide on not too expensive phone for basic calls, texts, email and photos as husband doesn’t do much else with phone so not sure whether Moto E basic or E4G. And naturally it needs to be SIM free and unlocked but if I’ve understood correctly Tesco’s is sim free but not unlocked? Sorry, not good at this stuff!

    1. Ken replied:

      Hi Joy,
      The Tesco.com (Tesco Direct) offering is SIM-free and is unlocked for use on any network. The ‘Tesco Mobile’ offering is locked (this is because ‘Tesco Mobile’ is also a network in the UK).
      Hope this helps to clarify things!

  2. Ric said:

    I have just bought a Moto e on Tesco PAYG for £59 and it is indeed a good buy.
    The only thing to watch with the Triple Credit is that the Tesco data bundles can only be purchased with what Tesco call “real credit” – you can’t use the free credit. Free credit can only be used to buy data at 10p per Mb.
    So if you top up £10, then you get the extra £20 free credit but only £10 is available for a data bundle.

    That fact is not made really clear and I got caught out by not reading the small print ! If you wish to use a lot of data then some other package may be better value.

    1. Ken replied:

      Hi Ric,
      Thanks for the heads up about this limitation on Tesco! I covered it here in my review of Tesco Mobile – unfortunately there wasn’t enough space to mention it directly in this article.
      Thanks again for the reminder to other readers!
      Ken

  3. P said:

    Hi Ken

    Many thanks for the advice. Actually my son already has Moto G 5-inch and he did suggest it. However, he just wasn’t sure how appropriate it would be for business. Your recommendation certainly helps in my final choice of phone.

    Kind regards

    P

    ps It was my eldest son who recommended your website to me (you know him from uni) and am glad that he did. The clarity of your explanations make it so much easier to understand for people like me who do not have hi-tech expertise.

    1. Ken replied:

      Hi P,
      Thanks for the kind words – I’ll have to drop him a message to say thank you as well 😉
      I’d say that most modern smartphones should be suitable for running a business (though iPhone and Android are probably better for applications). The Moto G 5-inch is certainly recommended and runs on the latest version of Android.
      A really useful feature which is relatively unique to the Moto G 5-inch is the dual-SIM capabilities so you can have two phone numbers on the phone at the same time. This is useful, for example, if you wanted to have separate phone numbers for your personal and business contacts (e.g. so you screen out business phone calls after work and you can put all the work-related phone calls on one itemised bill). It’s optional whether you use the dual-SIM feature but it’s something I really like personally!
      Ken

      1. P replied:

        Hi Ken

        Wow dual SIM capabilities certainly a plus. Am debating whether to go for Moto G 5 inch or Moto G with 4G. Tesco has special offer at the moment of £13.50 a month on Moto G with 4 G (4.5 inch): 250 minutes, 5000 texts, 500mb data. I know Tesco mobile runs on O2 network but am not certain how good they are as far as network coverage. I am currently with O2. Is it better to purchase a new phone and get sim or go contract?

        Thanks

        P

        1. Ken replied:

          Hi P,
          To answer your questions in order:
          1. The dual-SIM capabilities are only on the Moto G 5-inch (the Moto G 4G is single-SIM only). This means you’ll need to balance the two features off against each other (dual-SIM vs 4G connectivity).
          2. As you mention in your comment, the coverage on Tesco is exactly the same as coverage on O2 (see the article here for more information). Hence, you shouldn’t experience any change from what you’re seeing as present. Another network that might be worth considering is giffgaff: they also use the O2 network. £10/month gets you 500 minutes, unlimited texts and 1GB of internet (you can order a free SIM card here). Obviously, you’ll need to pay for the handset upfront but the monthly cost savings should partially offset this.
          3. There are merits to both buying SIM-free and buying on a contract. The benefit of buying SIM-free is a wider choice of handsets (e.g. the Moto G 5-inch is only available SIM-free). Also, there’s the ability to use your phone on any network (ideal if you want to change network or if you’re travelling abroad). A handset purchased on contract will lock you in to that company for 2 years and there’ll normally be a fee of around £20 if you’d like to unlock it. Benefits of buying on contract are that you can sometimes save money (e.g. the handset will have a reduced upfront cost).
          Hope this helps!
          Ken

          1. P replied:

            Thanks Ken. Certainly 🙂

          2. Steve replied:

            Hi Ken,

            Regarding active dual SIM Android phones, is it possible to ensure that apps use data on only one of the SIMs? Say if one SIM has unlimited data or roaming data and would be much cheaper to use that SIM’s dataplan than the other.

            Thankyou!
            S

          3. Ken replied:

            Hi Steve,
            Thanks for your comment. I’m not sure about all the exact details when using a dual-SIM handset, but don’t you need to choose a primary SIM card with which to use the data service on? I believe the secondary SIM card will only be used for calling and texting.
            Ken

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