{"id":7685,"date":"2011-07-04T10:00:59","date_gmt":"2011-07-04T09:00:59","guid":{"rendered":"http:\/\/cow.neondragon.net\/?p=7685"},"modified":"2013-03-13T07:55:20","modified_gmt":"2013-03-13T07:55:20","slug":"kens-tech-tips-worm","status":"publish","type":"post","link":"https:\/\/kenstechtips.com\/index.php\/kens-tech-tips-worm","title":{"rendered":"Ken’s Tech Tips Worm: Tracking the popularity of the UK’s mobile operators over the last 9 months"},"content":{"rendered":"

Ken’s Tech Tips has been tracking the popularity of the UK’s major mobile operators over the last 9 months. In this article, we reveal how they all fare.<\/em><\/p>\n

\"\"During the UK Election Debates of 2010, we were glued to our screens and the sentiment-tracking application known as “The Worm”<\/a>. The Worm showed a real-time, second-by-second overview of the “sentiment” expressed by viewers to each politician speaking in the debate. As the party leaders made arguments which were popular with viewers, the worm moved up the screen. Meanwhile, unpopular statements which didn’t go well with the public (such as personal attacks) moved the worm down the screen.<\/p>\n

In this article, we unveil the Ken’s Tech Tips Worm<\/em> – our version of “The Worm” but for mobile operators and their respective product offerings. By collating thousands of responses about how British consumers are switching between mobile networks (assuming they vote with their feet and gravitate towards the networks they like), we’re able to track the popularity of each mobile network over time and in response to different product offerings.<\/p>\n

Over the previous 9 months, we’ve collected a total of 33,641 responses in our survey about network switching intentions (full methodology below). Splitting these responses up by month, we look at the ratio of the number of consumers joining\/leaving a network in a given month. This calculation gives each network a numerical score. By looking at how the scores of networks compare and how they change over time, we’re able to see the response of consumers to new product offerings and services.<\/p>\n

As of March 2011, Three<\/a> has been the UK’s favourite mobile phone network according to our study.<\/p>\n

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\nThe Ken’s Tech Tips Worm (October 2010 to June 2011). A higher score is better. <\/strong>The most recent numerical score (for June 2011) is shown on the right of the graph. The numerical score represents the “number of consumers joining a given network for every 100 consumers who leave the network”. A higher score is better. A score of 100 is neutral and represents no net change in customer number. A score below 100 represents a net loss of customers.<\/em><\/span><\/p>\n

What tariff changes in the last 9 months could have caused The Worm to move?<\/strong><\/p>\n

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\nAnnotated version of the Ken’s Tech Tips Worm (October 2010 to June 2011). <\/strong>A higher score is better. <\/em><\/span><\/p>\n