{"id":7260,"date":"2011-05-05T10:00:15","date_gmt":"2011-05-05T09:00:15","guid":{"rendered":"http:\/\/cow.neondragon.net\/?p=7260"},"modified":"2013-03-13T08:06:51","modified_gmt":"2013-03-13T08:06:51","slug":"kens-tech-tips-index-three-is-uks-best-network-according-to-poll-of-7200-consumers","status":"publish","type":"post","link":"https:\/\/kenstechtips.com\/index.php\/kens-tech-tips-index-three-is-uks-best-network-according-to-poll-of-7200-consumers","title":{"rendered":"Ken&#8217;s Tech Tips Index: Three is UK&#8217;s best network according to poll of 7,200 consumers"},"content":{"rendered":"<p class=\"lead\"><em>Our latest study looks at the switching intention of 7,200 consumers between February and April. Three edge out Tesco Mobile to take home the title of best performing network.<\/em><\/p>\n<div id=\"toc_container\" class=\"no_bullets\"><p class=\"toc_title\">Contents<\/p><ul class=\"toc_list\"><li><a href=\"#What_is_the_Ken8217s_Tech_Tips_index\"><span class=\"toc_number toc_depth_1\">1<\/span> What is the Ken&#8217;s Tech Tips index?<\/a><\/li><li><a href=\"#How_did_the_networks_fare_in_this_study\"><span class=\"toc_number toc_depth_1\">2<\/span> How did the networks fare in this study?<\/a><\/li><li><a href=\"#Why_are_Three_and_T-Mobile_performing_so_well\"><span class=\"toc_number toc_depth_1\">3<\/span> Why are Three and T-Mobile performing so well? <\/a><\/li><li><a href=\"#Why_are_Virgin_Media_and_O2_performing_so_badly\"><span class=\"toc_number toc_depth_1\">4<\/span> Why are Virgin Media and O2 performing so badly?<\/a><\/li><li><a href=\"#What_is_the_meaning_of_the_8220Ken8217s_Tech_Tips_Index8221_score\"><span class=\"toc_number toc_depth_1\">5<\/span> What is the meaning of the &#8220;Ken&#8217;s Tech Tips Index&#8221; score?<\/a><\/li><li><a href=\"#Trends_Which_network_are_people_leaving\"><span class=\"toc_number toc_depth_1\">6<\/span> Trends: Which network are people leaving?<\/a><\/li><li><a href=\"#Trends_Which_network_are_people_joining\"><span class=\"toc_number toc_depth_1\">7<\/span> Trends: Which network are people joining?<\/a><\/li><li><a href=\"#Notes_on_our_study8230\"><span class=\"toc_number toc_depth_1\">8<\/span> Notes on our study&#8230;<\/a><\/li><\/ul><\/div>\n<h2><span id=\"What_is_the_Ken8217s_Tech_Tips_index\"><strong><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-5146 alignright\" title=\"UK\" alt=\"\" src=\"https:\/\/kenstechtips.com\/wp-content\/uploads\/2010\/07\/UK-247x300.jpg\" width=\"247\" height=\"300\" srcset=\"https:\/\/kenstechtips.com\/wp-content\/uploads\/2010\/07\/UK-247x300.jpg 247w, https:\/\/kenstechtips.com\/wp-content\/uploads\/2010\/07\/UK-33x40.jpg 33w, https:\/\/kenstechtips.com\/wp-content\/uploads\/2010\/07\/UK-82x100.jpg 82w, https:\/\/kenstechtips.com\/wp-content\/uploads\/2010\/07\/UK.jpg 350w\" sizes=\"(max-width: 247px) 100vw, 247px\" \/><\/strong>What is the Ken&#8217;s Tech Tips index?<\/span><\/h2>\n<p>The <a href=\"https:\/\/kenstechtips.com\/\">Ken\u2019s Tech Tips<\/a> Index is our regular study looking into how well each mobile phone network is performing in terms of attracting new customers and retaining existing ones. We believe that consumers vote with their feet and that by looking at how well networks can attract and retain customers, we can determine how good a network really is.<\/p>\n<p>We polled 7,205 consumers through our <a href=\"https:\/\/kenstechtips.com\/index.php\/pac-codes-how-to-transfer-your-mobile-number-when-switching-networks\">PAC Code Finder tool<\/a> on their intention of switching network. From the responses, we determine how rapidly a network is gaining new customers and losing existing ones. The Ken&#8217;s Tech Tips &#8220;index score&#8221; is \u201cthe number of customers who join a given network for every 100 customers who leave that network\u201d.<\/p>\n<p>If a network has a high score in the Ken\u2019s Tech Tips Index, it means they are gaining customers a lot faster than they lose them. This is perhaps a good indication that the products they provide are better value for consumers (or alternatively, it could just mean they are doing a great job with marketing their products).<\/p>\n<p><!--more--><\/p>\n<h2><span id=\"How_did_the_networks_fare_in_this_study\">How did the networks fare in this study?<\/span><\/h2>\n<p>This study was run across 59 days (20th February 2011 to 19th April 2011). We asked users of the <a href=\"https:\/\/kenstechtips.com\/index.php\/pac-codes-how-to-transfer-your-mobile-number-when-switching-networks\">PAC Code Finder<\/a> tool the question \u201cSelect your current network provider and the network that you wish to move to\u201d and received n=7,205 unique responses.<\/p>\n<ul>\n<li>The <strong>best performing<\/strong> network is Three who are gaining 219 new customers for every 100 customers leaving their network. They beat Tesco Mobile into second place (194 new customers for every 100 customers who leave Tesco Mobile).<\/li>\n<li>Once again, in what seems to be a recurring theme, O2 and Virgin Mobile are the <strong>worst performing<\/strong> networks (65 and 50 new customers respectively for every 100 customers who leave).<\/li>\n<li>Compared to the previous study: Three, Vodafone and Virgin are <strong>performing better<\/strong> than before. The most drastic improvement is seen in Three&#8217;s score which rose from 148.1 in the previous study to 219.1 in this study.<\/li>\n<\/ul>\n<p>The results of our study are shown below with the results from the <a href=\"https:\/\/kenstechtips.com\/index.php\/kens-tech-tips-index-survey-of-8000-shows-tesco-three-t-mobile-are-best-networks\">previous study<\/a> in brackets for comparison.<\/p>\n<table class=\"table table-sm table-bordered table-legacy\">\n<tbody>\n<tr>\n<th>Rank<\/th>\n<th>Prev.<br \/>\nRank<\/th>\n<th>Network<\/th>\n<th>Ken&#8217;s Tech Tips Index (higher is better)<br \/>\n<span style=\"color: #b37b55; font-size: 13px; font-weight: normal; font-style: italic;\">(results from previous study)<\/span><\/th>\n<\/tr>\n<tr>\n<td style=\"font-size: 24px; text-align: center; font-weight: bold;\">1<\/td>\n<td style=\"color: #b37b55; font-size: 13px; font-weight: normal; font-style: italic; text-align: center;\">(2)<\/td>\n<td style=\"padding: 5px; background-color: #fff;\"><a style=\"border: 0;\" href=\"http:\/\/login.3-mobile-affiliate.com\/z\/5199\/CD1460\/kttindex&amp;subid1=%3Fid%3D1183\"><img decoding=\"async\" alt=\"Three\" src=\"\/operators\/three.jpg\" width=\"100\" \/><\/a><\/td>\n<td style=\"text-align: center; font-size: 16px; font-weight: bold;\">219.1 <span style=\"color: #b37b55; font-size: 13px; font-weight: normal; font-style: italic;\">(148.1)<\/span><\/td>\n<\/tr>\n<tr>\n<td style=\"font-size: 24px; text-align: center; font-weight: bold;\">2<\/td>\n<td style=\"color: #b37b55; font-size: 13px; font-weight: normal; font-style: italic; text-align: center;\">(1)<\/td>\n<td style=\"padding: 5px; background-color: #fff;\"><a style=\"border: 0;\" href=\"http:\/\/www.tescomobilepaymonthly.com\/\"><img decoding=\"async\" alt=\"Tesco Mobile\" src=\"\/operators\/tesco.jpg\" width=\"100\" \/><\/a><\/td>\n<td style=\"text-align: center; font-size: 16px; font-weight: bold;\">194.1 <span style=\"color: #b37b55; font-size: 13px; font-weight: normal; font-style: italic;\">(289.8)<\/span><\/td>\n<\/tr>\n<tr style=\"height: 100px;\">\n<td style=\"font-size: 24px; text-align: center; font-weight: bold;\">3<\/td>\n<td style=\"color: #b37b55; font-size: 13px; font-weight: normal; font-style: italic; text-align: center;\">(3)<\/td>\n<td style=\"padding: 5px; background-color: #fff;\"><a style=\"border: 0;\" href=\"http:\/\/www.t-mobile.co.uk\/shop\/mobile-phone-shop\/\"><img decoding=\"async\" alt=\"T-Mobile\" src=\"\/operators\/tmobile.jpg\" width=\"100\" \/><\/a><\/td>\n<td style=\"text-align: center; font-size: 16px; font-weight: bold;\">108.4 <span style=\"color: #b37b55; font-size: 13px; font-weight: normal; font-style: italic;\">(129.6)<\/span><\/td>\n<\/tr>\n<tr>\n<td style=\"font-size: 24px; text-align: center; font-weight: bold;\">4<\/td>\n<td style=\"color: #b37b55; font-size: 13px; font-weight: normal; font-style: italic; text-align: center;\">(5)<\/td>\n<td style=\"padding: 5px; background-color: #fff;\"><a style=\"border: 0;\" href=\"https:\/\/kenstechtips.com\/redir\/?go=http%3A%2F%2Fshop.vodafone.co.uk%2F\" rel=\"nofollow\" data-aff=\"Vodafone Mobile\" data-ourl=\"http:\/\/shop.vodafone.co.uk\/\"><img decoding=\"async\" alt=\"Vodafone\" src=\"\/operators\/vodafone.jpg\" width=\"100\" \/><\/a><\/td>\n<td style=\"text-align: center; font-size: 16px; font-weight: bold;\">102.5 <span style=\"color: #b37b55; font-size: 13px; font-weight: normal; font-style: italic;\">(90.7)<\/span><\/td>\n<\/tr>\n<tr>\n<td style=\"font-size: 24px; text-align: center; font-weight: bold;\">5<\/td>\n<td style=\"color: #b37b55; font-size: 13px; font-weight: normal; font-style: italic; text-align: center;\">(4)<\/td>\n<td style=\"padding: 5px; background-color: #fff;\"><a style=\"border: 0;\" href=\"http:\/\/shop.orange.co.uk\/\"><img decoding=\"async\" alt=\"Orange\" src=\"\/operators\/orange.jpg\" width=\"100\" \/><\/a><\/td>\n<td style=\"text-align: center; font-size: 16px; font-weight: bold;\">93.7 <span style=\"color: #b37b55; font-size: 13px; font-weight: normal; font-style: italic;\">(94.4)<\/span><\/td>\n<\/tr>\n<tr>\n<td style=\"font-size: 24px; text-align: center; font-weight: bold;\">6<\/td>\n<td style=\"color: #b37b55; font-size: 13px; font-weight: normal; font-style: italic; text-align: center;\">(7)<\/td>\n<td style=\"padding: 5px; background-color: #fff;\"><a style=\"border: 0;\" href=\"http:\/\/www.virginmobile.com\/vm\/home.do\"><img decoding=\"async\" alt=\"Virgin Mobile\" src=\"\/operators\/virgin.jpg\" width=\"100\" \/><\/a><\/td>\n<td style=\"text-align: center; font-size: 16px; font-weight: bold;\">65.3 <span style=\"color: #b37b55; font-size: 13px; font-weight: normal; font-style: italic;\">(57.4)<\/span><\/td>\n<\/tr>\n<tr>\n<td style=\"font-size: 24px; text-align: center; font-weight: bold;\">7<\/td>\n<td style=\"color: #b37b55; font-size: 13px; font-weight: normal; font-style: italic; text-align: center;\">(6)<\/td>\n<td style=\"padding: 5px; background-color: #fff;\"><a style=\"border: 0;\" href=\"https:\/\/kenstechtips.com\/redir\/?go=http%3A%2F%2Fshop.o2.co.uk%2Fhome\" rel=\"nofollow\" data-aff=\"O2 Mobile\" data-ourl=\"http:\/\/shop.o2.co.uk\/home\"><img decoding=\"async\" alt=\"O2\" src=\"\/operators\/o2.jpg\" width=\"100\" \/><\/a><\/td>\n<td style=\"text-align: center; font-size: 16px; font-weight: bold;\">50.7 <span style=\"color: #b37b55; font-size: 13px; font-weight: normal; font-style: italic;\">(60.8)<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><em>Table 1: Ken&#8217;s Tech Tips Index score. Scores based on 7,205 responses between 20th February 2011 to 19th April 2011.<\/em><\/p>\n<h2><span id=\"Why_are_Three_and_T-Mobile_performing_so_well\">Why are Three and T-Mobile performing so well? <img loading=\"lazy\" decoding=\"async\" class=\"alignright size-full wp-image-4805\" title=\"Three\" alt=\"\" src=\"https:\/\/kenstechtips.com\/wp-content\/uploads\/2010\/05\/three-new.jpg\" width=\"139\" height=\"176\" srcset=\"https:\/\/kenstechtips.com\/wp-content\/uploads\/2010\/05\/three-new.jpg 200w, https:\/\/kenstechtips.com\/wp-content\/uploads\/2010\/05\/three-new-31x40.jpg 31w, https:\/\/kenstechtips.com\/wp-content\/uploads\/2010\/05\/three-new-78x100.jpg 78w\" sizes=\"(max-width: 139px) 100vw, 139px\" \/><\/span><\/h2>\n<ul>\n<li><strong>Three<\/strong> have gained a massive +71.0 points since our previous study. A detailed analysis (see tables 2 &amp; 3) shows that this is both due to Three retaining their existing customers more effectively and due to them being able to attract more new customers. We suspect that much of the high score can be attributed to <a href=\"https:\/\/kenstechtips.com\/index.php\/three-offer-all-you-can-eat-data-with-free-tethering-on-the-one-plan\">all-you-can-eat data on The One Plan<\/a> and the massive &#8220;Set your smartphone free&#8221; campaign that Three have been running in national media. Some of the score improvement can possibly be attributed to a changing market: our previous two studies covered the pre-Christmas and post-Christmas period which disadvantages Three (Christmas is traditionally a Pay As You Go market whereas Three&#8217;s high-end 3G smartphones tend to be associated with Pay Monthly tariffs which tend not to be purchased as gifts).<\/li>\n<li><strong>Tesco Mobile<\/strong> came in second place but lost 95.7 points compared to our previous study. This is due to Tesco attracting a lot fewer customers than before (there are no changes in customer retention). The most likely explanation for the drop in Tesco&#8217;s score is the withdrawal of some popular tariffs such as &#8220;500 minutes, unlimited texts and 1GB internet for \u00a310\/month&#8221;.<\/li>\n<\/ul>\n<h2><span id=\"Why_are_Virgin_Media_and_O2_performing_so_badly\">Why are Virgin Media and O2 performing so badly?<\/span><\/h2>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-full wp-image-4033\" title=\"o2\" alt=\"\" src=\"https:\/\/kenstechtips.com\/wp-content\/uploads\/2009\/11\/o2.jpg\" width=\"148\" height=\"148\" srcset=\"https:\/\/kenstechtips.com\/wp-content\/uploads\/2009\/11\/o2.jpg 200w, https:\/\/kenstechtips.com\/wp-content\/uploads\/2009\/11\/o2-150x150.jpg 150w, https:\/\/kenstechtips.com\/wp-content\/uploads\/2009\/11\/o2-40x40.jpg 40w, https:\/\/kenstechtips.com\/wp-content\/uploads\/2009\/11\/o2-100x100.jpg 100w\" sizes=\"(max-width: 148px) 100vw, 148px\" \/>The poor performance of Virgin Media and O2 has been a consistent theme in our studies over the last 8 months with both networks consistently languishing at the bottom of the table. We have discussed some of the possible reasons for this in our <a href=\"https:\/\/kenstechtips.com\/index.php\/the-kens-tech-tips-index-how-are-the-networks-doing\">previous<\/a> <a href=\"https:\/\/kenstechtips.com\/index.php\/kens-tech-tips-index-how-did-the-networks-do-in-the-run-up-to-christmas\">study reports<\/a>. In particular, we&#8217;ve found that O2 are finding it ever-more difficult to attract new customers: whereas 21.0% of respondents in September\/October 2010 were planning to join O2, only 15.0% of respondents in our latest study said the same (see Table 3). With the <a href=\"https:\/\/kenstechtips.com\/index.php\/o2-increase-pay-monthly-contract-prices-introduces-new-data-plans-and-free-tethering\">latest round of price increases for O2 Pay Monthly<\/a>, we think O2&#8217;s lacklustre selection of expensive tariffs is hurting them.<\/p>\n<h2><span id=\"What_is_the_meaning_of_the_8220Ken8217s_Tech_Tips_Index8221_score\">What is the meaning of the &#8220;Ken&#8217;s Tech Tips Index&#8221; score?<\/span><\/h2>\n<p>The Ken&#8217;s Tech Tips &#8220;index score&#8221; is \u201cthe number of customers who join a given network for every 100 customers who leave that network\u201d. A score above 100 in the index means that network is gaining customers faster than it is losing them. Meanwhile, a score below 100 is bad news: it means the network is losing customers faster than it can replace them.<\/p>\n<p>There are two ways by which a network can improve their Ken\u2019s Tech Tips Index score. They can either attract more new customers or they can better retain their existing customers. The ways by which a network can do this are to provide better value to new and existing consumers, to offer better customer service and to improve their customer experience.<\/p>\n<p>We&#8217;ve previously run this study on three occasions:<\/p>\n<ul>\n<li><strong>Study 1:<\/strong> <a href=\"https:\/\/kenstechtips.com\/index.php\/the-kens-tech-tips-index-how-are-the-networks-doing\">5th September 2010 &#8211; 19th October 2010<\/a><\/li>\n<li><strong>Study 2: <\/strong><a href=\"https:\/\/kenstechtips.com\/index.php\/kens-tech-tips-index-how-did-the-networks-do-in-the-run-up-to-christmas\">20th October 2010 &#8211; 19th December 2010<\/a><\/li>\n<li><strong>Study 3: <\/strong><a href=\"https:\/\/kenstechtips.com\/index.php\/kens-tech-tips-index-survey-of-8000-shows-tesco-three-t-mobile-are-best-networks\">20th December 2010 &#8211; 19th February 2011<\/a><\/li>\n<\/ul>\n<p>In this latest study, we consider the time period between 20th February 2011 and 19th April 2011. This is our first study looking solely at how the networks have done in 2011 whereas our previous two studies covered the pre-Christmas and post-Christmas period.<\/p>\n<h2><span id=\"Trends_Which_network_are_people_leaving\">Trends: Which network are people leaving?<\/span><\/h2>\n<p>In the previous four studies, users of the PAC Code Finder said that they were planning to <em>leave<\/em> the following networks:<strong><br \/>\n<\/strong><\/p>\n<table class=\"table table-sm table-bordered table-legacy\">\n<tbody>\n<tr>\n<th>Network<\/th>\n<th>20\/02\/11-19\/04\/11<\/th>\n<th>20\/12\/10-19\/02\/11<\/th>\n<th>20\/10\/10-19\/12\/10<\/th>\n<th>05\/09\/10-19\/10\/10<\/th>\n<\/tr>\n<tr>\n<td><a href=\"https:\/\/kenstechtips.com\/out.php\/asda\" rel=\"nofollow\" data-aff=\"ASDA Mobile SIM\" data-ourl=\"https:\/\/kenstechtips.com\/out.php\/asda\">ASDA Mobile<\/a><\/td>\n<td>1.5%<\/td>\n<td>0.7%<\/td>\n<td>0.6%<\/td>\n<td>0.7%<\/td>\n<\/tr>\n<tr>\n<td><a href=\"https:\/\/kenstechtips.com\/out.php\/giffgaff\" rel=\"nofollow\" data-aff=\"giffgaff SIM\" data-ourl=\"https:\/\/kenstechtips.com\/out.php\/giffgaff\">Giffgaff<\/a><\/td>\n<td>0.4%<\/td>\n<td>0.2%<\/td>\n<td>0.2%<\/td>\n<td>0.3%<\/td>\n<\/tr>\n<tr>\n<td><a href=\"https:\/\/kenstechtips.com\/redir\/?go=http%3A%2F%2Fshop.o2.co.uk%2Fhome\" rel=\"nofollow\" data-aff=\"O2 Mobile\" data-ourl=\"http:\/\/shop.o2.co.uk\/home\">O2<\/a><\/td>\n<td>29.6%<\/td>\n<td>26.4%<\/td>\n<td>28.4%<\/td>\n<td>28.1%<\/td>\n<\/tr>\n<tr>\n<td><a href=\"http:\/\/shop.orange.co.uk\/\">Orange<\/a><\/td>\n<td>19.8%<\/td>\n<td>19.9%<\/td>\n<td>22.2%<\/td>\n<td>19.8%<\/td>\n<\/tr>\n<tr>\n<td><a href=\"http:\/\/www.tescomobilepaymonthly.com\/\">Tesco Mobile<\/a><\/td>\n<td>3.3%<\/td>\n<td>3.2%<\/td>\n<td>2.9%<\/td>\n<td>1.9%<\/td>\n<\/tr>\n<tr>\n<td><a href=\"http:\/\/login.3-mobile-affiliate.com\/z\/5199\/CD1460\/kttindex&amp;subid1=%3Fid%3D1183\">Three<\/a><\/td>\n<td>8.4%<\/td>\n<td>10.4%<\/td>\n<td>9.5%<\/td>\n<td>7.8%<\/td>\n<\/tr>\n<tr>\n<td><a href=\"http:\/\/www.t-mobile.co.uk\/shop\/mobile-phone-shop\/\">T-Mobile<\/a><\/td>\n<td>11.6%<\/td>\n<td>11.9%<\/td>\n<td>11.7%<\/td>\n<td>16.3%<\/td>\n<\/tr>\n<tr>\n<td><a href=\"http:\/\/www.virginmobile.com\/vm\/home.do\">Virgin Mobile<\/a><\/td>\n<td>8.5%<\/td>\n<td>10.3%<\/td>\n<td>9.1%<\/td>\n<td>8.7%<\/td>\n<\/tr>\n<tr>\n<td><a href=\"https:\/\/kenstechtips.com\/redir\/?go=http%3A%2F%2Fshop.vodafone.co.uk%2F\" rel=\"nofollow\" data-aff=\"Vodafone Mobile\" data-ourl=\"http:\/\/shop.vodafone.co.uk\/\">Vodafone<\/a><\/td>\n<td>16.9%<\/td>\n<td>17.0%<\/td>\n<td>15.3%<\/td>\n<td>16.5%<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><em>Table 2: Percentage of respondents who said they were leaving a given network. A lower % is better but these figures are only meaningful when we consider the market share of each network (e.g. networks with a larger market share are likely to see more people wanting to leave that network).<\/em><\/p>\n<h2><span id=\"Trends_Which_network_are_people_joining\">Trends: Which network are people joining?<\/span><\/h2>\n<p>In the previous four studies, users of the PAC Code Finder said that they were planning to <em>join<\/em> the following networks:<strong><br \/>\n<\/strong><\/p>\n<table class=\"table table-sm table-bordered table-legacy\">\n<tbody>\n<tr>\n<th>Network<\/th>\n<th>20\/02\/11-19\/04\/11<\/th>\n<th>20\/12\/10-19\/02\/11<\/th>\n<th>20\/10\/10-19\/12\/10<\/th>\n<th>05\/09\/10-19\/10\/10<\/th>\n<\/tr>\n<tr>\n<td><a href=\"https:\/\/kenstechtips.com\/out.php\/asda\" rel=\"nofollow\" data-aff=\"ASDA Mobile SIM\" data-ourl=\"https:\/\/kenstechtips.com\/out.php\/asda\">ASDA Mobile<\/a><\/td>\n<td>1.3%<\/td>\n<td>1.3%<\/td>\n<td>1.0%<\/td>\n<td>1.1%<\/td>\n<\/tr>\n<tr>\n<td><a href=\"https:\/\/kenstechtips.com\/out.php\/giffgaff\" rel=\"nofollow\" data-aff=\"giffgaff SIM\" data-ourl=\"https:\/\/kenstechtips.com\/out.php\/giffgaff\">Giffgaff<\/a><\/td>\n<td>4.8%<\/td>\n<td>2.5%<\/td>\n<td>1.3%<\/td>\n<td>2.4%<\/td>\n<\/tr>\n<tr>\n<td><a href=\"https:\/\/kenstechtips.com\/redir\/?go=http%3A%2F%2Fshop.o2.co.uk%2Fhome\" rel=\"nofollow\" data-aff=\"O2 Mobile\" data-ourl=\"http:\/\/shop.o2.co.uk\/home\">O2<\/a><\/td>\n<td>15.0%<\/td>\n<td>16.1%<\/td>\n<td>17.7%<\/td>\n<td>21.0%<\/td>\n<\/tr>\n<tr>\n<td><a href=\"http:\/\/shop.orange.co.uk\/\">Orange<\/a><\/td>\n<td>18.6%<\/td>\n<td>18.8%<\/td>\n<td>21.3%<\/td>\n<td>18.7%<\/td>\n<\/tr>\n<tr>\n<td><a href=\"http:\/\/www.tescomobilepaymonthly.com\/\">Tesco Mobile<\/a><\/td>\n<td>6.4%<\/td>\n<td>9.3%<\/td>\n<td>9.1%<\/td>\n<td>9.0%<\/td>\n<\/tr>\n<tr>\n<td><a href=\"http:\/\/login.3-mobile-affiliate.com\/z\/5199\/CD1460\/kttindex&amp;subid1=%3Fid%3D1183\">Three<\/a><\/td>\n<td>18.5%<\/td>\n<td>15.4%<\/td>\n<td>13.6%<\/td>\n<td>14.7%<\/td>\n<\/tr>\n<tr>\n<td><a href=\"http:\/\/www.t-mobile.co.uk\/shop\/mobile-phone-shop\/\">T-Mobile<\/a><\/td>\n<td>12.5%<\/td>\n<td>15.4%<\/td>\n<td>14.5%<\/td>\n<td>10.9%<\/td>\n<\/tr>\n<tr>\n<td><a href=\"http:\/\/www.virginmobile.com\/vm\/home.do\">Virgin Mobile<\/a><\/td>\n<td>5.6%<\/td>\n<td>5.9%<\/td>\n<td>5.8%<\/td>\n<td>6.8%<\/td>\n<\/tr>\n<tr>\n<td><a href=\"https:\/\/kenstechtips.com\/redir\/?go=http%3A%2F%2Fshop.vodafone.co.uk%2F\" rel=\"nofollow\" data-aff=\"Vodafone Mobile\" data-ourl=\"http:\/\/shop.vodafone.co.uk\/\">Vodafone<\/a><\/td>\n<td>17.3%<\/td>\n<td>15.4%<\/td>\n<td>15.9%<\/td>\n<td>15.4%<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><em>Table 3: Percentage of respondents who said they were joining a given network. A higher % is better here.<br \/>\n<\/em><\/p>\n<h2><span id=\"Notes_on_our_study8230\">Notes on our study&#8230;<\/span><\/h2>\n<ul>\n<li>Our study measures intention to switch and not whether customers actually go ahead and make that switch. However, we expect this data to be strongly correlated.<\/li>\n<li>Our study also fails to consider customers who may switch network but decide not to switch number (customers who don\u2019t use a PAC Code). Our study also does not consider mobile broadband and tablet tariffs (for which a PAC Code is not required to switch).<\/li>\n<li>This study considers people who switch network and port phone numbers between 20th February 2011 and 19th April 2011.<\/li>\n<li>The sample size is n=7,205 users of the <a href=\"https:\/\/kenstechtips.com\/index.php\/pac-codes-how-to-transfer-your-mobile-number-when-switching-networks\">PAC Code Finder tool<\/a>. We have only analysed data in aggregate form and no personal details are collated during this study.<\/li>\n<li>We have excluded Asda Mobile and Giffgaff from our index due to limited data \u2013 so few people (n &lt; 100) said they were switching from\/to those networks that our results would have had incredibly large error bars. Had they been included, they would have scored 90.6 and 1090.6 respectively. Given that Giffgaff is such a new network, we would expect them to have a high score simply for the fact that there are very few existing customers who are able to leave the network.<\/li>\n<\/ul>\n<p>Please contact <a href=\"https:\/\/kenstechtips.com\/index.php\/contact\">Ken<\/a> if you have any further questions on the study or to request an information pack detailing the study.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Our latest study looks at the switching intention of 7,200 consumers between February and April. Three edge out Tesco Mobile to take home the title of best performing network. What is the Ken&#8217;s Tech Tips index? The Ken\u2019s Tech Tips Index is our regular study looking into how well each mobile phone network is performing [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":5146,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"spay_email":"","footnotes":""},"categories":[107],"tags":[],"class_list":["post-7260","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-comment"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Ken&#039;s Tech Tips Index: Three is UK&#039;s best network according to poll of 7,200 consumers - Ken&#039;s Tech Tips<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/kenstechtips.com\/index.php\/kens-tech-tips-index-three-is-uks-best-network-according-to-poll-of-7200-consumers\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ken&#039;s Tech Tips Index: Three is UK&#039;s best network according to poll of 7,200 consumers - Ken&#039;s Tech Tips\" \/>\n<meta property=\"og:description\" content=\"Our latest study looks at the switching intention of 7,200 consumers between February and April. Three edge out Tesco Mobile to take home the title of best performing network. What is the Ken&#8217;s Tech Tips index? 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Three edge out Tesco Mobile to take home the title of best performing network. What is the Ken&#8217;s Tech Tips index? 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