Walmart “Straight Talk” offering unlimited calls, texts and data for $45/mo.

October 15th, 2009

Creative Commons License photo: Iván Santiesteban

Over the pond in the US, supermarket Walmart is offering unlimited calls, texts and data from your cellphone for $45/month (£28/mo.) (30 day contract). The “Straight Talk” plan launches this Sunday (18th October). They are also offering 1,000 minutes, 1,000 texts and 30MB of mobile web access for $30/mo.

How does this compare to other plans?

From the Walmart press release:

The average U.S. adult spends $78 (£48) on his or her cell phone bill to receive 1,000 minutes a month.*  By switching to the $30 Straight Talk plan, for example, the average 1,000 minutes-per-month consumer could save more than $500 per year and still be on a reliable nationwide network.

Which network does this use?

Shampoo and conditioner
Creative Commons License photo: Clean Wal-Mart

Walmart Straight Talk is a MVNO using the Verizon network.

How do I get it?

Sign up at a Walmart store or online at and

Could we see this in the UK soon?

Perhaps. It sounds like a really innovative product from Walmart in the US and UK supermarket ASDA is part of Walmart. Currently ASDA have their own PAYG mobile offering which must be the cheapest PAYG tariff in the UK. We haven’t yet seen a pay monthly contract offering from ASDA yet but I wonder if it does give us any clues to what such an offering might look like. That said, there are some big differences between the UK and US mobile networks. US customers pay to pick up the phone (and sometimes to receive texts); the US is much bigger so the capital expenditure of maintaining the networks is higher; the UK has high termination fees and UK mobile operators have spent billions on 3G licenses.

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About Ken

Ken Lo

My passion is helping people to get the most out of their mobile phone. I've been blogging at Ken's Tech Tips since 2005.

Aside from writing about mobile technology, my interests are in software development, digital marketing and physics. Outside of the blog, I work with numerous technology companies helping them to explain their product and helping them to market it to consumers. Please get in touch for more information.

Your Comments

We'd love to hear your thoughts and any questions you may have. So far, we've received 3 comments from readers. You can add your own comment here.

  1. DaraR said:

    Straight talk is great! I completely agree! I am saving over 50 dollars a month and I have a great phone! The Samsung Finesse is basically the exact same thing as an iphone but I AM SAVING SOO MUCH MONEY!! literally its ridiculous almost. UNLIMITED TExting, talking, minutes, data. It has it all. Straight Talk sure has me happy. And its on the Verizon Network which is by far the best coverage.

  2. Pat Yoe said:

    Great post!

    I have Straight Talk, which is just an amazing deal.

    I was skeptical at first but everything good I’d heard about it is true.

    No more crappy coverage from AT+T. The Verizon network is solid and I haven’t dropped a call yet.

    I think $45 a month is fantastic and I got a very nice Samsung phone with a qwerty keyboard so texting and web surfing is easy too.

    I’m saving hundreds of dollars a year now so it’s pretty awesome.

    I’m not the only one who thinks so, either.

    Here’s another happy Straight Talk-er:

  3. Chase Winters said:

    I’m very happy with Straight Talk and am impressed with their coverage on Verizon.

    To me, the $30 – 1,000 minutes, 1,000 texts deal is unbeatable. I travel alot and have never had a problem.

    When I had Metro POS, it worked fine in town but as soon as I got outside the city, fuhgeddaboutit!

    You get what you pay for, or in the case of Straight Talk, MORE than you pay for!

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