Giffgaff increasing Pay As You Go prices from the 23rd March 2016
March 8th, 2016
From March 2016, giffgaff is increasing their Pay As You Go prices to 15p/minute, 5p/text and 5p/MB. Additional minutes are also being removed from the £5 Hokey Cokey goodybag.
From the 23rd March 2016, giffgaff’s current pricing (10p/minute, 6p/text and 20p/day for 20MB of internet) will be replaced with a new “simplified” tariff. Calls will cost 15p/minute, text messages will cost 5p each and accessing the mobile internet will cost 5p/MB. The impact will mainly be felt by light users who make occasional phone calls and by customers who occasionally use mobile data on their smartphone.
From the 23rd March, additional minutes will also be removed for all customers buying the £5 Hokey Cokey goodybag. At present, customers can earn additional minutes of calling for every minute they pick up an incoming phone call. After the changes, this will instead become a flat monthly allowance of 125 minutes, 500 texts and 100MB of data.
Giffgaff’s March 2016 Price Increase
Pay As You Go Pricing
From the 23rd March 2016, giffgaff will increase their Pay As You Go prices to 15p/minute, 5p/text and 5p/MB. This represents a 50% increase in the cost of making a phone call and a 16% decrease in the cost of sending a text message.
Most users accessing the internet occasionally will also likely pay more (but you could pay less if you use under 4MB per day or more than 25MB per day).
|Pay As You Go Pricing||Calls||Texts||Internet|
|Current Pricing (until 22nd March)||10p/minute||6p/text||20p/day (up to 20MB)
then 20p/MB afterwards
|New Pricing (from 23rd March)||15p/minute||5p/text||5p/MB|
giffgaff is revising their Pay As You Go prices to 15p/minute, 5p/text and 5p/MB.
This is only the second time in history that giffgaff has made changes to their Pay As You Go pricing. Before this, their most recent Pay As You Go price change was in October 2011 when they increased their prices to the current rate of 10p/minute and 6p/text. When giffgaff originally launched in November 2009, they charged 8p/minute and 4p/text.
£5 Hokey Cokey Goodybag
The second major change to giffgaff’s pricing structure relate to their £5 Hokey Cokey goodybag. At present, the £5 goodybag comes with a basic allowance of 100 minutes, 300 texts and 100MB of data. On top of that, customers would also earn additional minutes of calling when they pick up an incoming phone call from customers on another network (for instance, if you were to pick up an incoming 30-minute phone call, you’d be rewarded with 30 minutes of additional outbound calling).
From the 23rd March 2016, customers on the £5 goodybag will no longer be able to earn additional minutes of calling. Instead, this will be replaced with a flat monthly allowance of 125 minutes, 500 texts and 100MB of data. It’s believed that giffgaff is likely making these changes now due to Ofcom’s forthcoming cuts in mobile termination rates (MTRs). From the 1st April 2016, mobile networks will only earn 0.49p/minute for incoming phone calls to a customer on their network. When giffgaff first introduced the Hokey Cokey goodybag in January 2011, termination rates were set at a much higher level of 4.3p/minute.
|£5 Goodybag||Minutes||Texts||Internet||Monthly Cost|
|Current Pricing (until 22nd March)||100 & additional minutes||300||100MB||£5/month|
|New Pricing (from 23rd March)||125||500||100MB||£5/month|
On the £5 goodybag, additional minutes are being removed. They’re being replaced with 200 additional text messages.
There are no changes to the inclusive allowances on other giffgaff goodybags:
Users of these other goodybags could possibly still be affected if you use up the inclusive goodybag allowances after the 23rd March (as you’ll be charged the standard Pay As You Go prices for all out-of-allowance usage).
Comparison To Alternatives
Pay As You Go Pricing
After the upcoming price changes on the 23rd March, giffgaff will be relatively expensive compared to other Pay As You Go networks (15p/minute, 5p/text and 5p/MB).
The UK’s lowest Pay As You Go rates can currently be found on Three (they charge just 3p/minute, 2p/text and 1p/MB). It can also be worthwhile considering ASDA Mobile and the Co-operative Mobile (they charge 8p/minute, 4p/text, 5p/MB and have coverage from EE). Finally, Talkmobile is a worthy contender for frequent callers (they charge a flat rate of 10p/call for all phone calls up to an hour and provide coverage from the Vodafone network).
|Mobile Network||Calls (per min)||Texts (per SMS)||Internet|
|Tesco Mobile Lite||8p/minute||4p/text||10p/MB|
|Post Office Mobile||8p/minute||10p/text||10p/MB|
|Talkmobile||10p/call (60 mins max)||4p/text||2p/MB|
For more information, please see our full comparison of traditional Pay As You Go tariffs.
From the 23rd March 2016, giffgaff’s £5 goodybag will come with 125 minutes, 500 text messages and 100MB of internet.
For an in-depth comparison, please see our guide to the UK’s best value SIM-only deals.
Changing Network: Keep Your Phone Number
If you’re planning to change to another network following the giffgaff price changes, it’s a straightforward process to keep your existing phone number. To do so, you should request a PAC Code from giffgaff. This is totally free of charge and takes approximately two minutes: just fill in the online form here or dial 43431 on your giffgaff handset.
Once you have your PAC Code from giffgaff, you can give this to your new mobile network to move your number over. For step-by-step instructions on using your PAC Code, please select the mobile network you’re planning to join:
|PAC Code Finder: How to use your giffgaff PAC Code|
For more information about the upcoming giffgaff price changes, you can see the discussion on giffgaff’s community forums. If you’re looking for an alternative Pay As You Go deal, see our guide to the best Pay As You Go SIM cards.
My passion is helping people to get the most out of their mobile phone. I've been blogging at Ken's Tech Tips since 2005.
Aside from writing about mobile technology, my interests are in software development, digital marketing and physics. Outside of the blog, I work with numerous technology companies helping them to explain their product and helping them to market it to consumers. Please get in touch for more information.