Giffgaff increasing Pay As You Go prices from the 23rd March 2016

March 8th, 2016

From March 2016, giffgaff is increasing their Pay As You Go prices to 15p/minute, 5p/text and 5p/MB. Additional minutes are also being removed from the £5 Hokey Cokey goodybag.

Giffgaff Run By YouThrough a post on their online community forums, giffgaff has announced an upcoming increase to their Pay As You Go pricing.

From the 23rd March 2016, giffgaff’s current pricing (10p/minute, 6p/text and 20p/day for 20MB of internet) will be replaced with a new “simplified” tariff. Calls will cost 15p/minute, text messages will cost 5p each and accessing the mobile internet will cost 5p/MB. The impact will mainly be felt by light users who make occasional phone calls and by customers who occasionally use mobile data on their smartphone.

From the 23rd March, additional minutes will also be removed for all customers buying the £5 Hokey Cokey goodybag. At present, customers can earn additional minutes of calling for every minute they pick up an incoming phone call. After the changes, this will instead become a flat monthly allowance of 125 minutes, 500 texts and 100MB of data.

Giffgaff’s March 2016 Price Increase

Pay As You Go Pricing

Top UpFrom the 23rd March 2016, giffgaff will increase their Pay As You Go prices to 15p/minute, 5p/text and 5p/MB. This represents a 50% increase in the cost of making a phone call and a 16% decrease in the cost of sending a text message.

Most users accessing the internet occasionally will also likely pay more (but you could pay less if you use under 4MB per day or more than 25MB per day).

Pay As You Go Pricing Calls Texts Internet
Current Pricing (until 22nd March) 10p/minute 6p/text 20p/day (up to 20MB)
then 20p/MB afterwards
New Pricing (from 23rd March) 15p/minute 5p/text 5p/MB

giffgaff is revising their Pay As You Go prices to 15p/minute, 5p/text and 5p/MB.

This is only the second time in history that giffgaff has made changes to their Pay As You Go pricing. Before this, their most recent Pay As You Go price change was in October 2011 when they increased their prices to the current rate of 10p/minute and 6p/text. When giffgaff originally launched in November 2009, they charged 8p/minute and 4p/text.

£5 Hokey Cokey Goodybag

Additional minutes are being removed from the £5 goodybag.

The second major change to giffgaff’s pricing structure relate to their £5 Hokey Cokey goodybag. At present, the £5 goodybag comes with a basic allowance of 100 minutes, 300 texts and 100MB of data. On top of that, customers would also earn additional minutes of calling when they pick up an incoming phone call from customers on another network (for instance, if you were to pick up an incoming 30-minute phone call, you’d be rewarded with 30 minutes of additional outbound calling).

From the 23rd March 2016, customers on the £5 goodybag will no longer be able to earn additional minutes of calling. Instead, this will be replaced with a flat monthly allowance of 125 minutes, 500 texts and 100MB of data. It’s believed that giffgaff is likely making these changes now due to Ofcom’s forthcoming cuts in mobile termination rates (MTRs). From the 1st April 2016, mobile networks will only earn 0.49p/minute for incoming phone calls to a customer on their network. When giffgaff first introduced the Hokey Cokey goodybag in January 2011, termination rates were set at a much higher level of 4.3p/minute.

£5 Goodybag Minutes Texts Internet Monthly Cost
Current Pricing (until 22nd March) 100 & additional minutes 300 100MB £5/month
New Pricing (from 23rd March) 125 500 100MB £5/month

On the £5 goodybag, additional minutes are being removed. They’re being replaced with 200 additional text messages.

Other Goodybags

There are no changes to the inclusive allowances on other giffgaff goodybags:

TariffMinutesTextsInternetMonthly
Cost
£7.50 Goodybag250Unlimited500MB£7.50
£10 Goodybag500Unlimited1GB£10.00
£12 Goodybag500Unlimited2GB£12.00
£15 Goodybag1,000Unlimited4GB£15.00
£18 Goodybag2,000Unlimited6GB£18.00
£20 GoodybagUnlimitedUnlimitedUnlimited£20.00

Users of these other goodybags could possibly still be affected if you use up the inclusive goodybag allowances after the 23rd March (as you’ll be charged the standard Pay As You Go prices for all out-of-allowance usage).

Comparison To Alternatives

Pay As You Go Pricing

SIM cardAfter the upcoming price changes on the 23rd March, giffgaff will be relatively expensive compared to other Pay As You Go networks (15p/minute, 5p/text and 5p/MB).

The UK’s lowest Pay As You Go rates can currently be found on Three (they charge just 3p/minute, 2p/text and 1p/MB). It can also be worthwhile considering ASDA Mobile and the Co-operative Mobile (they charge 8p/minute, 4p/text, 5p/MB and have coverage from EE). Finally, Talkmobile is a worthy contender for frequent callers (they charge a flat rate of 10p/call for all phone calls up to an hour and provide coverage from the Vodafone network).

Mobile Network Calls (per min) Texts (per SMS) Internet
Three 3p/minute 2p/text 1p/MB
ASDA Mobile 8p/minute 4p/text 5p/MB
Co-operative Mobile 8p/minute 4p/text 5p/MB
Tesco Mobile Lite 8p/minute 4p/text 10p/MB
Post Office Mobile 8p/minute 10p/text 10p/MB
Talkmobile 10p/call (60 mins max) 4p/text 2p/MB
giffgaff 15p/minute 5p/text 5p/MB

For more information, please see our full comparison of traditional Pay As You Go tariffs.

£5 Goodybag

5 Pound NoteFrom the 23rd March 2016, giffgaff’s £5 goodybag will come with 125 minutes, 500 text messages and 100MB of internet.

Other tariffs at the £5/month price point include those from LIFE Mobile, The People’s Operator, Virgin Mobile and ASDA Mobile (all of them have only a 30-day commitment):

NetworkMinutesTextsInternetMonthly
Cost
giffgaff125500100MB£5.00
ASDA Mobile1002,000100MB£5.00

For an in-depth comparison, please see our guide to the UK’s best value SIM-only deals.

Changing Network: Keep Your Phone Number

Requesting a PAC Code from Giffgaff

It’s easy to keep your giffgaff phone number when moving to another network.

If you’re planning to change to another network following the giffgaff price changes, it’s a straightforward process to keep your existing phone number. To do so, you should request a PAC Code from giffgaff. This is totally free of charge and takes approximately two minutes: just fill in the online form here or dial 43431 on your giffgaff handset.

Once you have your PAC Code from giffgaff, you can give this to your new mobile network to move your number over. For step-by-step instructions on using your PAC Code, please select the mobile network you’re planning to join:

PAC Code Finder: How to use your giffgaff PAC Code
Your new network provider:

More Info

More Information

For more information about the upcoming giffgaff price changes, you can see the discussion on giffgaff’s community forums. If you’re looking for an alternative Pay As You Go deal, see our guide to the best Pay As You Go SIM cards.

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About Ken

Ken Lo

My passion is helping people to get the most out of their mobile phone. I've been blogging at Ken's Tech Tips since 2005.

Aside from writing about mobile technology, my interests are in software development, digital marketing and physics. Outside of the blog, I work with numerous technology companies helping them to explain their product and helping them to market it to consumers. Please get in touch for more information.

Your Comments

We'd love to hear your thoughts and any questions you may have. So far, we've received 5 comments from readers. You can add your own comment here.

  1. Topmug said:

    Hey, stop moaning and buy a goody bag then 😈

  2. Ian said:

    The 0.49p/min Mobile Termination Rate cap for 1 April 2016 onwards is expressed by Ofcom in terms of ‘2012 pricing’. Taking inflation into account, the actual rate will be slightly higher, and believed to be around 0.51p/min. I assume Ofcom will update their table around 1 April 2016.

    The provisional figure mentioned in the ‘MCT 2015-2018 Review’ Final Statement document on Ofcom’s website is 0.51p/min.

  3. Amir said:

    Nothing special about giffgaff now the text should have been dropped to 5p but phone calls kept at 10p! Why they ate doing this is beyond me asvthere are much cheaper alternatives like asda and tesco who still charge 8p a min

    £5 for a hundred mins and 500 text but yet on life you get 500 mins and 500 mb of internet! Make yoir minds up but i’d change tbh

    1. Chas replied:

      I have been with Giffgaff for about 5 years when it used to be good value.
      But to receive 10 days notice of a 50% increase in call charges is just not on.
      It is now one of the most expensive providers for uk call charges. Why Giffgaff are hiking there charges up when the market rates are downwards is a mystery

      1. Ian replied:

        If you make more than 33 minutes of calls per month to
        – geographic numbers starting 01 (excluding CI and IoM) and 02,
        – non-geographic numbers starting 03, and
        – mobile numbers starting 071-075 and 077-079 (excluding CI and IOM and other giffgaff mobile numbers),
        at 15p per minute, you will already have spent more than £5.

        Beyond usage levels of just 33 minutes per month (less if you also send text messages or use the internet) it’s time to get the £5 goodybag. This comes with 125 minutes of calls, 500 text messages and 100MB data.

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